About the position
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We're seeking a future team member for the role of Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing to join our Client Marketing team. This role is located in New York City (Hybrid). The Head of Wealth Intermediaries, Banks & Broker-Dealers Marketing is a senior leader responsible for positioning the firm as a leader and driving strategic marketing initiatives with financial advisors, RIAs, multi-family offices, warehouses, multinational and regional banks and broker-dealers. The ideal candidate will have a deep understanding of these segments, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention.
Responsibilities
- Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm's overall business goals
- Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
- Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
- Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
- Establish and enhance the firm's brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness
- Cultivate relationships with industry organizations, publications, and conferences to showcase the firm's expertise
Requirements
- 15+ years of client marketing
- Experience with B2B and B2B2C marketing programs
- Highly analytical mindset and attention to key metrics
- Ability to run experiments and continuous testing in order to optimize performance
- Agile approach to growth marketing and the ability to punch through ambiguity
- Overall track record of professional and academic success
- Experience in building, leading and motivating teams while collaborating in a matrixed organization
Benefits
- Highly competitive compensation
- Access to flexible global resources and tools for your life's journey
- Focus on health and personal resilience
- Generous paid leaves, including paid volunteer time
- Commission earnings, discretionary bonuses, short and long-term incentive packages
- Company-sponsored benefit programs
