About the position
Wolf-Gordon is a forward-thinking B2B design company with a reputation for inspiring the creation of exceptional interior spaces. With a focus on innovation, we develop and distribute wallcovering, wall protection, upholstery textiles, drapery, paint and coatings, wood veneers, and acoustical panels. WG Design Studio regularly collaborates with top international designers to offer fresh perspectives to our A+D clients. Wolf-Gordon’s focus on aesthetic, technical, and sustainability issues has made us a reliable supplier to interior designers and architects. Our national salesforce, present in all major markets and via digital channels, is easily accessible to clients, along with our live customer service representatives. Since 2023, the Company has prioritized institutional—specifically healthcare—as a strategic and permanent growth initiative. We have hired sales personnel with decades of experience in this vertical market and we have invested in products that meet the performance and aesthetic requirements of healthcare interiors. Our marketing efforts have ranged from full scale digital marketing campaigns across multiple channels, comprehensive sales tools tailored to institutional, paid digital advertising and participation in/sponsorship of healthcare design industry events.
Responsibilities
- Develop healthcare focused content as a whole and to meet strategic goals in sub-markets such as Acute Care, Ambulatory Care, and Behavioral Health.
- Produce engaging copy and recommend imagery across print and online platforms.
- Research evolving trends and subjects of concern to healthcare designers and architects.
- Keep abreast of competitor products and performance attributes.
- Attend healthcare design and education design industry events and report back on what you experience and observe.
- Be the primary liaison between institutional sales personnel and the Creative Department.
- Promote the Wolf-Gordon brand with consistency across various channels.
- Propose marketing campaigns and sales tools to enhance the healthcare and education design specifier journey and boost engagement.
- Produce captivating content, including product descriptions, news articles, emails, and social media posts.
- Review and edit existing materials in alignment with the established style guide.
- Write case studies that document real installations in the field.
- Contribute ideas to our public relations consultants.
- Quality control product information, imagery, and downloadable documents on our website.
- Provide content and assets for our website and on various platforms for use by our account executives.
- Carry out special projects as needed to unlock new opportunities.
Requirements
- Minimum of 5 years experience with a proven track record in crafting successful healthcare (and education) design marketing communications.
- Excellent communication (verbal and written), proofreading, and problem-solving skills.
- Meticulous project management and experience coordinating complex projects with multiple participants.
- Upbeat outlook and ability to get along with a wide range of personality types, from designers to salespeople.
- Strong interest in interior and architectural design, and a healthcare design mission that prioritizes design, as well as product performance, as a way to help healing.
Benefits
- Competitive salary commensurate with your skill set and experience.
- Opportunity for growth: Our culture promotes mastering your abilities and setting you up for success, as well as mentorship opportunities.
- Comprehensive health benefits, a profit-sharing plan, flexible daily schedule, and other benefits.
- Hybrid In Office/WFH schedule.
