Healthcare Product Marketing Manager

Notable Systems Inc•Denver, CO

7d•$126,000 - $165,000•Remote

About The Position

The Healthcare Product Marketing Manager is the marketing team's go-to expert on the DME/HME ecosystem, responsible for translating industry knowledge into product positioning, go-to-market strategy, and sales enablement that resonates with healthcare buyers. Reporting to the VP of Marketing, this role sits at the intersection of product, sales, and marketing, partnering closely with subject matter experts across client success, operations, and product to ensure our messaging accurately reflects how the platform solves real operational and revenue cycle challenges. This person should be comfortable learning from internal SMEs, synthesizing that knowledge, and turning it into compelling narratives for external audiences, whether that's a billing manager evaluating workflow automation or a C-suite buyer building a case for digital transformation.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of product marketing experience in B2B SaaS environments with direct healthcare technology experience
Familiarity with the DME/HME space, including revenue cycle management and the roles of payors and providers
Demonstrated ability to translate technical concepts into compelling marketing messages for healthcare and business audiences
Expert ability to create and edit Powerpoint / Google Slides presentations that are visually compelling and effectively tell a story
Strong project management skills with ability to manage multiple strategic initiatives simultaneously
Exceptional written and verbal communication skills with experience presenting to C-level audiences
Experience working cross-functionally with sales, product, and executive teams
Data-driven approach to measuring marketing effectiveness and demonstrating ROI
Strategic thinking with ability to align marketing activities to business objectives
Must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
Must live in the U.S. or U.S. Territories
Reliable Internet: Minimum download speed of 50 mbps and upload speed of 10 mbps. You can test your internet speed at this link: https://www.speedtest.net
Smartphone: Must have a smartphone, as we use multi-factor authentication for logging in to our system, so you will need to download an app to your phone.
Equipment: Company laptop and optional external monitor will be provided.
Privacy: Must have a private place to work in order to protect the confidentiality of the patient data we access.

Nice To Haves

MBA or other relevant advanced degree
Experience in a healthtech startup or high-growth environment
Experience managing agency relationships and freelancers
Experience building or developing marketing teams

Responsibilities

Leverage expertise in DME/HME operations, payer relationships, and revenue cycle management to inform Marketing team strategies and deliverables
Serve as the marketing team's primary translator between internal domain expertise and external-facing content, messaging, and campaigns
Act as the primary marketing liaison for strategic partnerships, owning communications strategy, partner enablement, and co-marketing development
Partner with senior leadership to develop compelling proposals and customer presentations, providing strategic guidance on industry best practices and competitive positioning
Develop compelling sales presentations, product decks, and pitch materials that clearly articulate product value propositions in the language healthcare buyers use
Create comprehensive battle cards highlighting competitive advantages, objection handling, and key differentiators
Design and maintain sales enablement resources including product one-pagers, case studies, and ROI calculators
Conduct sales training sessions to ensure team proficiency in product knowledge and messaging
Collaborate with sales leadership to identify and address knowledge gaps and resource needs
Conduct market research to understand healthcare IT trends, regulatory shifts, customer needs, and market opportunities
Map the competitive ecosystem to identify Notable Systems' unique position in the market
Develop compelling vision and mission statements that resonate with target audiences
Create and maintain product positioning frameworks and messaging hierarchies
Craft strategic narratives that effectively communicate the company's value proposition and product benefits
Ensure consistent positioning across all marketing channels and customer touchpoints
Develop and execute a comprehensive content marketing strategy aligned with business objectives and the buyer journey
Oversee creation of high-quality content across multiple formats including website copy, blog posts, whitepapers, and case studies
Manage the production of marketing assets for lead generation campaigns including landing pages, emails, and advertising copy
Plan and coordinate webinar programs, product videos, and other multimedia content
Ensure consistent messaging and brand voice across all content assets
Collaborate with in-house teams and/or external agencies to scale content production
Establish and maintain a systematic approach to monitoring competitor activities, product offerings, and marketing strategies across healthcare IDP, RCM automation, and adjacent categories
Conduct regular competitive analysis to identify threats and opportunities in the marketplace
Create and update competitive comparison matrices highlighting key differentiators
Provide quarterly reports on competitive landscape changes and implications for business strategy
Distribute competitive insights to relevant stakeholders across the organization
Collaborate with product teams to incorporate competitive intelligence into product roadmap planning