About the position
This is a full-time, hybrid position based in Sunrise, FL. Looking to take your HubSpot skills to the next level? At MASA, we’re looking for a data-driven marketer who’s ready to own and evolve how we use automation to engage leads, boost seminar attendance, and deepen member relationships. If you thrive on building smart journeys, optimizing performance, and making the most of marketing tech—this could be your next big move. MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to 'Protecting families with compassion when others don't.' Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean.
Responsibilities
- Lead the design, execution, and ongoing optimization of marketing automation campaigns that drive real business outcomes.
- Build and refine multi-touch workflows (email, SMS, landing pages, etc.) that support lead conversion, member retention, and seminar attendance.
- Architect MASA’s capacity-based 'geohash' journeys—sophisticated automations that route leads and members to the right events based on proximity and availability.
- Collaborate with teams across Marketing, Tech, and Seminar Operations to ensure campaigns are accurate, aligned, and ready to scale.
- Manage HubSpot’s backend architecture to improve data flows and reporting.
- Test, troubleshoot, optimize, and ensure everything from segmentation to compliance is on point.
Requirements
- 5+ years of hands-on HubSpot experience (including workflows, segmentation, and reporting).
- Proven ability to analyze performance and optimize campaigns through testing and data insights.
- Experience with geotargeted or capacity-based routing (like geohashing) is a big plus.
- Comfort working with CRM integrations, APIs, and third-party tools.
- Strong project management and organizational skills—you can juggle multiple initiatives at once.
- Solid understanding of CAN-SPAM, TCPA, and GDPR compliance.
- Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).
Nice-to-haves
- Experience in field marketing, healthcare, insurance, or seminar-driven environments.
- Familiarity with HTML/CSS and email rendering best practices.
Benefits
- Competitive base salary, bonuses, and comprehensive employee benefits programs.
- Medical, dental, and vision insurance with highly rated carriers.
- 401(k) program with a company match.
- Paid time off.
- Company-paid short-term disability, long-term disability, and basic life insurance.
- Free MASA membership.
