About the position
The Channel Marketing Manager will work directly with regional carriers, cable operators, and other retailers to develop go-to-market strategies and fully execute marketing and advertising campaigns to drive sales of Samsung Handheld Phones, Tablets, and other Mobile Accessories. This role involves collaboration with omnichannel teams to create and update product launch schedules, track marketing activity for new products, and establish creative assets that support the needs of each assigned carrier or retailer. The position requires creating presentations showcasing go-to-market timelines and leveraging marketing development funds for innovative sales-generating tactics. The manager will also ensure that Samsung brand standards and key messaging are properly showcased across all marketing campaign tactics.
Responsibilities
- Work directly with regional carriers, cable operators, and other retailers to develop go-to-market strategies and execute marketing and advertising campaigns.
- Collaborate with omnichannel teams to create and update product launch schedules and track marketing activity for new products.
- Establish creative assets and delivery schedules that support the needs of assigned carriers or retailers.
- Create presentations showcasing go-to-market timelines, visuals, and tactics for device launches and sustain campaigns.
- Leverage marketing development funds for innovative sales-generating marketing tactics.
- Collaborate with cross-functional teams to ensure brand standards and key messaging are showcased across all marketing campaign tactics.
- Conduct data collections, research, and insight creation to determine unique selling points for assigned carriers.
Requirements
- A Bachelor's Degree in marketing, business, communications, advertising or related business field is required.
- 6+ years of marketing, media, demand gen advertising experience spanning agency or with a Fortune 500 Company.
- Prior experience in product marketing, advertising, promotions or project management.
- Prior experience in high-tech, telecommunications environment or retail industries preferred.
- Familiarity with marketing and sales channels within high-tech product technology industry preferred.
- CRM, social media, and digital media marketing experience a plus.
- Advanced MS Excel and MS PowerPoint knowledge and skills.
- Ability to work independently or in a team environment to achieve project goals.
Nice-to-haves
- MBA is a plus.
- Experience in a dynamic fast-paced industry and matrix organization with multiple constituents.
Benefits
- Medical Insurance (Health, Dental & Vision)
- Paid Time Off
- 401K
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry leader Samsung
- Opportunities for career advancement
