Industry Marketing Manager, Financial Services, AWS Industry Marketing

Amazon • Seattle, WA

2d

About The Position

Amazon Web Services is seeking a results-driven Industry Marketing Manager to
spearhead the development of our customer and events marketing strategy aligned
to financial services, represented our owned events and industry sponsorships.
This role combines strategic thinking with hands-on execution to drive
measurable business outcomes by reaching existing and new customers across the
industry.

This role would own the overall event strategy for our most important events,
customer engagement activities, and sit at the center of a cross functional team
driving the launch and completion of these events. The person in this role will
partner with internal teams such as product marketing, field marketing, business
development, solutions architecture, sales, and event logistics. To be
successful in this role, you will need to utilize exceptional project management
skills to manage pre-event communication, event planning, and post-event
follow-up to optimize lead generation opportunities. This highly motivated and
extremely organized candidate must have experience planning complex in-person
events, managing projects happening concurrently, possess exceptional written
and verbal communication skills, be comfortable working with both internal and
external customers at all levels, and have experience working with global
stakeholders. This person will need to work effectively within a small team and
think strategically, while also rolling up their sleeves and getting stuff done
– no detail will be too small and they'll never say "that's not my job". They’ll
obsess over details, display poise and sophistication in fast-moving situations,
embrace ambiguity, and deliver results.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering
customers and partners to unlock their cloud potential. We shape AWS's industry
perception through compelling narratives that demonstrate our leadership in AI
and transformative solutions, while driving customer growth across our vast
service portfolio. Our team delivers personalized, connected experiences that
foster AWS adoption across diverse industries, continuously adapting our
strategy to stay ahead in our digital-first world. Join our forward-thinking
team to shape the future of cloud computing, contributing to strategic
initiatives that respond to evolving technology, industry, and customer
requirements. You'll collaborate globally to translate complex technology into
clear, valuable solutions, creating impactful programs that drive AWS's growth
in an inclusive, collaborative environment where diverse perspectives and bold
thinking thrive.

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Responsibilities

• Strategic Event Planning and Execution: Develop and maintain an events roadmap that integrates seamlessly with marketing and organizational goals.
• Project Management: Oversee all aspects of event, supported by the AWS Events Team.
• Stakeholder Communication: Serve as the primary point of contact for internal stakeholders, ensuring clear and effective communication.
• Tactical Excellence: Maintain an acute attention to detail while managing the broad strategic vision, ensuring flawless execution of event-related activities.
• Data-Driven Reporting: Deliver comprehensive post-event reports, offering a data-driven analysis of opportunities developed and influenced. This includes attribution analysis to understand the impact of each event on lead generation and conversion.
• Materials Packaging: Coordinate the design, production, and distribution of event materials, ensuring they are of high quality, align with brand standards.
• Continuous Improvement: Utilize feedback and analytics to recommend and implement improvements for future events, aiming for innovation in how we present our brand and engage with our audience.
• Customer Advocacy: Deliver relevant case studies in various formats for use by marketing and sales; align with stakeholders on needs; guide customer speakers; write, gain approval, and track submissions of abstracts for calls for speakers; maintain relationships with organizations to position AWS preferred customer speakers at events.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed