Influencer & Collab Manager (Americas)

Kayali•New York, NY

About The Position

The Influencer & Collab Manager will be responsible for developing and executing strategic influencer marketing and brand collaboration initiatives to drive awareness, engagement, and growth for KAYALI across the Americas. This role requires a creative, analytical, and results-driven individual with a deep understanding of the beauty and fragrance industry, influencer ecosystems, and partnership strategy. The role will focus on building impactful creator programs, identifying like-minded brands for collaboration, and delivering culturally relevant activations that strengthen KAYALI’s community and brand equity.

Requirements

Minimum 6 years of experience in influencer marketing, preferably within the beauty or fragrance industry
Bachelor’s degree in Marketing, Communications, or a related field
In-depth knowledge of the beauty and fragrance industry, including current trends, creators, and platforms
Exceptional relationship-building skills and a natural communicator
Strong analytical skills and proficiency in data analysis tools and reporting platforms
Experience with influencer marketing platforms such as Brand Watch and Tribe Dynamics
Excellent organizational skills with the ability to manage multiple projects simultaneously
Creative thinker with the ability to develop innovative influencer and collaboration strategies
Proficiency in Microsoft Office suite, particularly Excel and PowerPoint

Responsibilities

Develop and implement comprehensive influencer strategies aligned with KAYALI’s marketing calendar and global brand objectives
Drive KAYALI to achieve and maintain top Global Earned Media Value (EMV)
Implement innovative influencer campaigns, partnerships, and seeding programs that drive awareness and sales
Manage and grow KAYALI’s influencer database across the Americas, with a focus on identifying, nurturing, and scaling relationships with content creators
Identify, evaluate, and secure like-minded brands to collaborate with in support of launches, moments, and cultural relevance
Manage influencer agency to ensure best-in-class strategy, execution, and impact
Collaborate with cross-functional teams to ensure seamless execution and maximum impact of influencer moments
Collaborate effectively with global teams to ensure consistency in influencer strategy, brand voice, and best practices
Analyze influencer performance data to optimize strategies and improve ROI
Utilize tools such as Brand Watch and Tribe Dynamics to track, analyze, and report on influencer campaign performance
Continuously analyze market trends and competitive influencer activations to keep KAYALI at the forefront of the industry
Track budget, forecasts, and reconciliations across campaigns, agencies, and partnerships