Influencer Content Manager

Petite Plume • New York, NY

4d • $70,000 - $80,000

About The Position

We are seeking a strategic, detail-oriented, and creative Influencer & Content Manager to lead our creator partnerships and written content initiatives. This role sits at the intersection of relationship management and brand storytelling, driving growth through influencer collaborations while elevating our brand voice across editorial and digital channels.
This is a high-impact role responsible for building and managing influencer relationships, executing campaigns end-to-end, and owning written content including blogs, briefs, and key brand copy. This role reports to the Director of Marketing.

Requirements

• 3–5+ years of experience in influencer marketing, content marketing, or related roles.
• Strong negotiation and relationship management skills.
• Exceptional writing and editing abilities.
• Experience writing creative briefs and campaign messaging.
• Strong organizational and project management skills.
• Analytical mindset with ability to interpret performance data.

Nice To Haves

• Familiarity with affiliate platforms and influencer tracking tools preferred.
• Experience in fashion, beauty, lifestyle, or related industry preferred.

Responsibilities

• Identify, vet, and onboard aligned influencers across key tiers (micro, mid, top-tier).
• Develop and refine influencer strategy aligned with seasonal campaigns and launches.
• Manage gifting, paid partnerships, and affiliate structures.
• Ensure influencer initiatives align with broader marketing objectives.
• Lead outreach, negotiations, and contract coordination.
• Develop clear and compelling creative briefs.
• Track deliverables, approvals, timelines, and usage rights.
• Coordinate payment processes and documentation.
• Maintain organized campaign tracking systems.
• Monitor engagement, traffic, and revenue performance.
• Track CPA, ROI, and overall influencer channel impact.
• Identify top-performing creators and scale high-impact partnerships.
• Repurpose influencer content across paid media, email, and website channels.
• Write influencer campaign briefs with clear messaging and positioning.
• Translate marketing objectives into compelling talking points and hooks.
• Ensure consistency in brand voice across all external content.
• Develop SEO-driven blog content.
• Write product storytelling, seasonal narratives, and founder features.
• Create influencer spotlight and editorial features.
• Create optimized Reddit strategy that funnels through influencer/ambassador.
• Align influencer campaigns with seasonal content calendars.
• Collaborate cross-functionally to support launches and key initiatives.

Benefits

• Competitive salary
• 5+ weeks total Paid Time Off throughout the year
• 10 PTO days + 5 sick days
• 11 paid federal holidays
• Half-day “Summer Fridays” from Memorial Day to Labor Day
• A 401K and company profit-sharing plan after one year of tenure
• Generous health, dental, and vision insurance for you and your dependents
• 50% employee discount on petite-plume.com
• An inclusive, collaborative, and dynamic work environment
• Annual discretionary bonus program
• Company offsites 1-2x a year for in-person collaboration and team building

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed