Integrated Campaign Strategist

Eighty Five Sixty•Del Mar, CA

14h•$105,000 - $120,000•Hybrid

About The Position

85SIXTY is a performance-driven agency focused on helping brands grow through integrated marketing and technology solutions. We have an acute focus on big-picture thinking and driving our clients’ business growth by developing integrated strategy that transitions into sharp coordinated tactical execution. We are looking for an Integrated Campaign Strategist to lead cross-channel ideation, strategy, media planning, analytics, and optimized activations. Role Overview: As an Integrated Campaign Strategist, you'll thread planning and delivering measurable outcomes across our teams of paid media, creative, social, and analytics specialists. You are able to connect paid media efforts to owned, shared and earned media. This position also acts as a strategic extension to our Account Managers by directly fielding and discussing technical media questions from our clients related to channel recommendations, targeting, KPIs, results, and optimizations. We expect this person to be progressive in their understanding of consumer patterns and emerging media trends. The person should have several years of experience across campaign planning/strategy and media buying/activation with both large and small consumer focused brands. The idea candidate for this position loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. You should have experience building well informed integrated media plans. Experience working with consumer-focused omni-channel brands is desired. This is a hybrid role based out of our San Diego office.

Requirements

Experience in media planning, buying, and activation across digital and traditional channels.
Minimum 4+ years of hands-on, buying/ managing media in at least one performance platform (GoogleAds, Meta Business Manager, DV360, The Trade Desk, etc) is required.
Experience working on integrated campaigns from the ground up using insights to drive creative, media, content and other types of activation.
Strong data analysis skills, attention to detail, and familiarity with media and analytics platforms.
Ability to translate data insights into actionable strategies and optimizations.
Understanding of brand and performance media and the synergy across the two.
Experience utilizing data to derive insights and to adjust plans in real-time in the interest of performance.
Familiarity with different approaches to campaign & media measurement.
Strong understanding of first-party data principals including first-party data activation tactics.
Collaborative, with strong interpersonal skills and client-facing experience.
Natural, proven leadership instincts that both your clients and internal team will trust.
Flexibility to travel for work meetings and events

Nice To Haves

Experience with media industry research and planning tools (i.e. ComScore, MRI, YouGov, GWI, Kantar, Pathmatics).
Experience working with consumer-focused omni-channel brands is desired.

Responsibilities

Develop actionable campaign strategies aligned with client growth goals which span paid media, creative, and content.
Serve as a media expert, advising clients on optimizations and new campaign ideas.
Collaborate with account teams to understand and meet client expectations for growth, including methodical testing.
Use reporting tools and resources (combination of internal reporting, client provided reporting, and in-platform data) to monitor performance, identify improvement areas, and anticipate issues.
Educate clients and propose proactive solutions for growth.
Work with cross-functional teams to integrate consumer insights into client strategies and plans.
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Assume accountability and ownership of campaign planning for assigned client accounts.
Assist with in-platform tasks and participate in client meetings, workshops, and planning sessions.
Monitor marketing trends and recommend new strategies.
Help create communication plans, set KPIs, and determine channel mix and budgets.
Support new business development efforts.