Integrated Marketing Communications Manager

About the position

This role is responsible for managing the execution and ideation of influencer strategy social activations, and brand in cultural. The role will partner closely with the Associate Manager of IMC, the IMC Specialist, social and influencer agencies, as well as the cross-functional teams to tap into culture 24/7 and deliver on business goals. The ideal candidate for this role will be extremely creative with a strong passion for social media marketing and have their finger on the pulse of culture and social trends.

Responsibilities

• Manage the influencer agency to develop influencer strategies that drive business goals and bring SONIC to forefront of culture
• Collaborate with IMC team and PR team on influencer vetting process
• Execute Sonic surprise and delight initiatives by identifying and engaging with brand fans and influencers at the speed of culture
• Develop briefs and reports as needed for Influencer agencies and leadership
• Identify new and creative ways to integrate influencers into various brand activations and social
• Strategize and develop social activations to support brand partnerships, influencers, paid social and organic social support
• Work closely with our media team and IMC Comms planning team to ensure social activations are driving buzz and hitting KPIs
• Strategize new and unique ways to promote the SONIC LTO calendar, activations, and always-on opportunities in paid social
• Support the creative review process for all paid social assets
• Help identify opportunities in culture for Sonic to show up in unique and clever ways that drive influence
• Strategize unique ways we can leverage social to amplify brand activations, merchandise, and buzzy cultural opportunities
• Support the execution of paid social initiatives and influencers with brand activations

Requirements

• 4 Year Degree Preferred
• 6+ years of experience in Marketing, specifically social or brand activations
• Creative minded and ability to think outside the box, generate new ideas and connect the brand into culture and partnerships
• Passion for social media and the speed of culture
• Well-versed in the top social platforms – TikTok, Meta, X, Snap, and Pinterest – with strong sense of channel best practices
• Ability to identify cultural trends and provide recommendations on how to execute
• Excellent project and time management skills
• Ability to balance multiple priorities and projects in a fast-paced environment
• Ability to adapt to frequent change
• Event planning and logistic
• Excellent oral and written communication skills
• Demonstrated experience in problem solving and managing multiple tasks
• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
• Self-starter mentality