Integrated Marketing Manager, Creator
About The Position
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are looking for an Integrated Marketing Manager to help define and execute how we tell the creator story to the world. This role sits at the intersection of product launches, brand narrative, and creator advocacy. We are looking for a candidate who can professionalize and scale our marketing efforts. You will move beyond simple execution to lead proactive narratives around creation and community, ensuring our programs targeting the large and diverse creator eco-system are high-impact and market-ready.
Requirements
- 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms, or creator driven ecosystems
- Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator driven economies
- Familiarity with game developers and UGC creators, including how they build, monetize, grow audiences, and engage communities
- Experience leading cross channel campaigns across social, video, paid media, and owned content
- Proven ability to translate complex products and systems into clear, compelling narratives for creator audiences
- Experience influencing cross functional partners and leading through collaboration
- Strong storytelling, organizational, and project management skills
- A clear point of view on how creators should be represented publicly, with strong judgment around credibility and authenticity
Responsibilities
- Lead integrated marketing strategy and execution for creator focused initiatives across the Roblox ecosystem, spanning product launches, platform updates, incentive and support programs, and seasonal moments
- Develop and own a clear creator narrative that supports both endemic creators on Roblox and non endemic developers evaluating the platform
- Partner closely with Product Marketing to bring creator launches to market, translating product value into credible, creator first messaging and launch plans
- Build and scale creator storytelling and advocacy through programs such as Creator Spotlights, case studies, and creator led narratives
- Develop and manage integrated marketing plans across owned, earned, and paid channels, in collaboration with Creative, Social, Comms, Media, and regional teams
- Co lead cross functional teams across Product Marketing, Developer Relations, Community, Analytics, and external partners to deliver high impact campaigns
- Define success metrics and use insights to continuously refine creator messaging, creative, and channel strategy
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
