About the position
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators. At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We're on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. You'll lead integrated marketing initiatives supporting our consumer safety products and policy messaging. You will be responsible for both spearheading campaigns that drive awareness, engagement, and trust with parents and policymakers while supporting the extensive civility initiatives across the globe. You'll partner strongly with Product Marketing and collaborate cross-functionally (and externally) to deliver the content you oversee. We expect you to be able to both ensure a high bar of quality in the messaging and content while also moving at the speed of social conversation about Roblox. This role is based in San Mateo and will report to the Head of Integrated Marketing.
Responsibilities
- Lead integrated marketing execution and strategy for safety efforts
- Drive marketing strategy and execution for new product launches, awareness goaled outbound initiatives, and seasonal work targeting users, parents, and policymakers.
- Build messaging frameworks, value propositions, and positioning that resonate with families, parents, and individual consumers concerned with personal and community safety.
- Develop and manage marketing plans across owned, earned, and paid media channels.
- Co-Lead large XFN teams responsible for execution and implementation of our Safety content and activations.
- Partner with safety organizations and nonprofits
- Build and manage relationships with public safety organizations, nonprofits, and advocacy groups.
- Support educational campaigns and joint initiatives to raise awareness around key safety issues.
- Execute cross-channel marketing campaigns
- Launch digital, social, email, influencer, and grassroots campaigns designed to inform and empower our constituencies.
- Support earned media, thought leadership, and PR strategy around safety topics and campaign milestones.
- Work with Product, Design, and Analytics to continuously improve messaging, creative, and conversion across all consumer touchpoints.
- Leverage testimonials, user stories, and educational content to drive product trust and brand loyalty.
Requirements
- 8+ years of B2C integrated marketing experience, ideally in consumer tech brands with a focus on user safety.
- Experience building and executing cross-channel campaigns, including social media, paid + organic efforts, local and global content.
- Proven success working with or alongside safety organizations, government agencies, or advocacy groups.
- Excellent relationship-building and storytelling skills to connect product innovation to consumer needs.
- Strong organizational and project management skills; able to balance strategic thinking with hands-on execution.
Benefits
- Equity compensation
- Health benefits
- Flexible work schedule
