Intermediate Email Marketing Specialist

Transamerica•Denver, CO

5d•$65,500 - $74,000•Hybrid

About The Position

Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.

Requirements

Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
Two years of experience with marketing technology platforms and software (e.g. Salesforce Marketing Cloud)
Analytical and problem-solving skills
Excellent written and oral communication skills
Ability to handle multiple priorities and meet deadlines

Nice To Haves

Financial services experience (e.g. Retirement, Life Insurance, Investments)
Familiarity with tools like Litmus, Tableau, Seismic, or OFTs
Knowledge of project management methodologies
Strong technical skills in AMPscript, SQL, segmentation, and dynamic content
Experience working with relational data, data extensions, and subscriber management
Understanding of email deliverability, CAN-SPAM compliance, and best practices
Excellent attention to detail, organizational, and problem-solving skills
Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo)

Responsibilities

Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud
Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation
Support campaign setup, QA, scheduling, and monitoring
Collaborate with internal teams to improve campaign performance, personalization, and customer experience
Help document platform processes, campaign guidelines, and performance best practices
Analyze campaign performance and make data-driven recommendations
Assist with team-wide projects and continuous improvement initiatives

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs