Intermediate Marketing Technology Analyst

About the position

At Transamerica, we are looking for a dedicated individual to design and deploy marketing technology resources that optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting, and analytics. This role involves collaborating with internal business groups and marketing partners to enhance user experience and improve reporting and distribution processes. The successful candidate will create documentation for business and system requirements, analyze technology resource usage, identify trends and performance gaps, assist with team projects, and develop a thorough knowledge of platforms, tools, and processes.

Responsibilities

• Collaborate with internal business groups and marketing partners to improve the user experience, reporting and distribution.
• Create documentation for business and system requirements for assigned focus area.
• Analyze and make recommendations to optimize the use of technology resources.
• Identify trends/issues and performance gaps.
• Assist with team projects.
• Develop thorough knowledge of platforms, tools and processes.

Requirements

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience.
• Two years of experience with marketing technology platforms and software (e.g. Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud).
• Analytical and problem-solving skills.
• Excellent written and oral communication skills.
• Ability to handle multiple priorities and meet deadlines.

Nice-to-haves

• Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments).
• Knowledge of project management methodologies.

Benefits

• Competitive Pay.
• Bonus for Eligible Employees.
• Pension Plan.
• 401k Match.
• Employee Stock Purchase Plan.
• Tuition Reimbursement.
• Disability Insurance.
• Medical Insurance.
• Dental Insurance.
• Vision Insurance.
• Employee Discounts.
• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year.
• Parental Leave - fifteen (15) days of paid parental leave per calendar year.
• Adoption Assistance.
• Employee Assistance Program.
• College Coach Program.
• Back-Up Care Program.
• PTO for Volunteer Hours.
• Employee Matching Gifts Program.
• Employee Resource Groups.
• Inclusion and Diversity Programs.
• Employee Recognition Program.
• Referral Bonus Programs.