Intern Digital Marketing Fall 2025 | Springfield

About the position

The Digital Marketing Intern will play an integral supportive role within the Digital Marketing Team, with a primary focus on search engine optimization (SEO), search engine marketing (SEM), paid advertising initiatives, and Google Analytics reporting. This position offers an excellent opportunity for hands-on learning, skill development, and exposure to professional digital marketing practices. The ideal candidate will demonstrate a strong interest in digital marketing, be eager to learn industry tools and best practices, and support projects efficiently under the guidance of experienced team members.

Responsibilities

• Assisting in implementing SEO strategies, including keyword research, on-page optimization, and updating website content to improve visibility and rankings.
• Supporting the execution of SEM and paid advertising campaigns, such as Google Ads, social media ads, and other online advertising platforms.
• Tracking, analyzing, and reporting on website and campaign performance using Google Analytics, summarizing key findings for the team.
• Conducting competitive analysis and research to identify opportunities for enhancing digital ad performance.
• Helping prepare performance reports for SEO, SEM, and advertising campaigns, providing actionable insights and recommendations.
• Collaborating with team members to brainstorm creative solutions for maximizing digital campaign ROI.
• Staying informed about current trends, platforms, and technologies in SEO, SEM, digital advertising, and analytics.
• Providing general administrative support to the digital marketing team, particularly in relation to SEO, SEM, advertising, and analytics projects.

Requirements

• Currently pursuing a bachelor's degree in marketing, communications, business, or a related field.
• Basic understanding of SEO, SEM, and digital advertising principles, with familiarity in concepts like keyword analysis, ad targeting, and campaign optimization.
• Interest in or basic knowledge of analytics platforms such as Google Analytics to track and report performance data.
• Strong analytical skills with a detail-oriented approach to assessing campaign effectiveness.
• Ability to manage time effectively while multitasking and meeting deadlines.
• Excellent verbal and written communication skills.
• Technologically adept with a willingness to learn marketing and analytics tools.
• A proactive, team-oriented attitude with enthusiasm for problem-solving and continued learning.

Nice-to-haves

• Exposure to concepts of SEO, SEM, and analytics through coursework, projects, or extracurricular activities preferred but not required.