Internship Program, Communications

Red Bull • Chicago, IL

1d

About The Position

Candidates are encouraged to apply to 2 or fewer internship roles during a given internship recruiting cycle. The Communications team at Red Bull leads storytelling through earned media, owned articles, and content creation to reach and engage new consumers, more often. Reporting to the Director, Midwest Communications, the Communications Intern will support project and event execution within the Midwest Media Network. As the Communications Intern, you will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels. To bring our brand image to life and make Red Bull relevant for our target audience, you will impact communications across multiple social, web, TV, radio, and print platforms. In close partnership with the broader Communications and Media Network teams, you will help activate Paid, Earned, Managed & Owned (PEMO) plans within Sports, Culture, and Brand projects, content initiatives, and beverage product innovations. The Communications Intern will have the opportunity to make a significant impact on earned media initiatives and will help connect communications plans across multiple channels.

Requirements

• Actively enrolled in college/university as an undergraduate or graduate student
• Available to work full-time (40 hours per week) for the duration of the internship
• Demonstrated initiative through academics, work experience, or extracurricular involvement
• Strong verbal and written communication skills
• A growth mindset, with the ability to learn quickly, adapt to new environments, and incorporate feedback

Responsibilities

• UPKEEP OF EARNED MEDIA RESOURCES Update and input into Midwest Communications’ Master Media List across key markets like Chicago, Detroit, Minneapolis, Indianapolis, Kansas City, and more
• Monitor for media coverage on daily basis, maintain media coverage tracker across programs throughout the internship
• Support the Communications Specialist and Communications Manager with Coverage Database inputs/missing coverage
• Share regular media insights and updates across region with Communications team
• MEDIA MATERIALS & OUTREACH Draft media lists, pitches, and press releases across relevant projects
• Pitch select local media across broadcast (radio/TV), print/digital, and social-first accounts across relevant regional projects
• Uncover new social-first earned media accounts in our relevant markets and make introductions/new relationships
• Assist with seeding kits for products and projects (media lists, garnering mailing addresses, etc.)
• ON-SITE EVENT SUPPORT Draft shot lists and photo briefs for hired photographers in advance of event day
• Provide in-person support on site with various tasks like assisting photographers, hosting media, and other communications logistics
• Pre- and post-event select media outreach
• Assist with RedBull.com owned article needs (reviewing articles, providing necessary post-event materials, etc.)

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed