K-12 Education Marketing Manager

About the position

We are seeking a Marketing Manager to lead and manage our marketing team while executing innovative strategies that generate high-value customers. In this role, you will collaborate with cross-functional teams—business development, product development, and leadership—to develop and implement marketing plans that not only attract the right audience but also convert them into engaged customers. You will own the marketing department’s performance, budget, and ROI, ensuring that every initiative is optimized for success. If you are passionate about lead generation, conversion optimization, and brand storytelling, this is the perfect opportunity to make a lasting impact.

Responsibilities

• Manage a high-performing marketing team to drive quality leads that convert into valuable customers.
• Continuously improve website performance to increase traffic and conversion rates.
• Maximize engagement through paid and organic marketing campaigns that drive conversions.
• Ensure targeted personas register and engage with events.
• Leverage customer stories and content marketing to powerfully position our brand.
• Utilize marketing analytics tools to track performance and refine strategies for maximum impact.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience in the K-12 Education Industry, with at least 3 years in a leadership role.
• Experience with social media, marketing automation (e.g., HubSpot), content management systems, and email marketing tools.
• Proven success in budget management and ROI-driven marketing strategies.

Nice-to-haves

• Scrum Certification
• Familiarity with Adobe Creative Suite or other design tools.

Benefits

• 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
• 15 Days PTO given upfront in your first year
• 8 Paid Holidays + 2 Floating Holidays
• 401K plan - 4% company match
• Exceptional Onboarding Process
• Competitive compensation and benefits package