Lead Brand Designer

Hallmark Healthcare Workforce Technology • Dallas, TX

3d • $70,000 - $90,000 • Onsite

About The Position

At Hallmark Health Care Solutions, what we do and how we do it go hand in hand. We bring a relentless focus to both our products and our people—grounded in curiosity, a bias for action, accountability and ownership, strong judgment, and a willingness to challenge the status quo in pursuit of better outcomes.

Hallmark Health Care Solutions is led by passionate experts with an average of 20+ years’ experience in IT, nursing, process engineering, finance, and healthcare. We are committed to strengthening communities by producing technologies, support services, and thought leadership that tangibly improve patient care and community health outcomes.

We are hiring a Lead Brand Designer to oversee day-to-day brand design activities and play a critical role in a companywide rebrand launching this year. Reporting to the Vice President of Marketing, this individual will support the rollout of the new brand from both a strategic and tactical perspective, helping shape design direction while ensuring the brand is implemented consistently across every touchpoint.

This role combines brand stewardship, hands on design execution, and end to end project management. The Lead Brand Designer will work closely with marketing leadership and cross functional partners to translate the new brand system into real world application across web, campaigns, and core marketing platforms. Following launch, this person will serve as the long-term guardian of the visual identity, ensuring consistency, quality, and continued evolution.

This is not a passive design role. Success requires comfort executing, building, and managing work directly, particularly within WordPress, Canva, HubSpot, and other platforms, while setting the standard for how the brand shows up everywhere.

Requirements

• 8+years of experience in brand design, visual identity, or creative leadership
• Compelling portfolio of work over a wide range of creative projects
• Knowledge of Adobe PhotoShop, Illustrator, Premiere, Sketch, InDesign, and other graphic design and video editing software
• Hands on experience designing and building in WordPress, HubSpot, Canva
• Knowledge of layouts, graphic fundamentals, typography, print, and the web
• Strong project management, communication and organizational skills

Nice To Haves

• Direct experience executing or leading a major rebrand is strongly preferred
• You have lived through a rebrand and understand the chaos that follows launch
• You bring structure and calm to complex, cross functional work
• You lead through accountability and craft, not just vision
• Monday.com experience a plus

Responsibilities

• Partner with marketing leadership and external agencies to execute a large scale rebrand across all channels, ensuring consistency as the brand is deployed across materials and channels
• Provide design direction, ideas, and creative vision to help bring the new brand to life in a way that is distinctive and consistent across web, campaigns, product touchpoints, and marketing assets
• Serve as the long-term owner and steward of the visual identity following rebrand launch, maintaining clear guidelines, templates, and systems to ensure ongoing consistency and scalability
• Proactively evolve the brand over time while protecting its core integrity and standards
• Partner with other departments (HR, Product, etc.) to ensure brand standards are maintained across product UI and customer experiences
• Operate effectively in a fast-paced environment by prioritizing work, managing time, and setting clear timelines and delivery expectations across multiple concurrent projects
• Communicate clearly with the team and stakeholders on progress, tradeoffs, and risks, while helping manage team capacity through scope clarity, sequencing, and prioritization recommendations
• Design, build, and manage branded assets across WordPress, HubSpot, and Canva, including web pages, landing pages, emails, and campaign creative during and after the rebrand
• Ensure visual consistency and quality across all CMS and marketing platform experiences, maintaining brand standards across every customer facing touchpoint
• Create scalable templates, systems, and repeatable workflows that increase speed and consistency for the marketing team without sacrificing quality
• Own rebrand and brand execution projects from brief through launch, managing timelines, dependencies, stakeholders, and coordination across internal teams, external partners, and vendors to deliver on time and on brand
• Manage multiple concurrent workstreams in a fast-paced environment by driving prioritization, clarifying scope and tradeoffs, and helping the team plan capacity effectively (Monday.com experience a plus)

Benefits

• Medical, Dental, and Vision Insurance with Employee Premiums Covered by HHCS at 100% and Company Cost Share for any Dependents Enrolled
• $3000 Annual Company Contributions to HSAs for all Employees Enrolled in the HSA Eligible Health Plan
• Unlimited Paid Time Off
• Pre-Tax and Roth 401(K) Retirement Options
• On-Site Gym, Free Parking, and Provided Lunches 3 Times per Week in the Dallas Office!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed