Lead Business Development Representative

FormativGroup • White Plains, NY

7d

About The Position

As a Lead Business Development Representative, you’re on the front line of pipeline growth every day, researching target accounts, engaging decision-makers, and converting interest into high-quality sales meetings. Your day starts by reviewing new MQLs, analyzing buying signals, and prioritizing who to go after first. From there, you craft tailored outreach, run call and email cadences, and move qualified prospects into the funnel. You stay laser-focused on activity, optimize your cadences for performance, and partner closely with Sales to ensure every strong opportunity advances.
This is a role built for a driven, high-performing sales professional who wants to accelerate into senior sales pathways. You will own measurable impact: generating qualified pipeline, improving conversion rates, and fueling revenue growth across the business.
Compensation is built to reward results; competitive base pay, a flat incentive for every sales-qualified deal you generate, AND a percentage of revenue from the opportunities you help close.

Requirements

• 1–2 years of experience in a sales or business development role that includes outbound and qualification activities, ideally within SaaS, IT services, or consulting, contributing to measurable pipeline or revenue outcomes.
• Proven track record of meeting or exceeding lead generation or outbound activity goals, such as hitting 80–100+ outbound touches per day or achieving 120%+ to target in appointment setting.
• Strong communication skills with the ability to convert cold outreach into qualified meetings and engage decision makers at multiple levels.
• Hands-on experience with CRM and sales automation tools (Salesforce, Salesloft, Marketing Cloud, etc.), including maintaining 90%+ data hygiene accuracy, updating activities, and managing a consistent pipeline.
• Highly organized and self-directed, with the ability to manage a high-volume book of outreach, prioritize tasks, and consistently meet weekly and monthly KPIs.
• Collaborative, team-oriented contributor with a demonstrated desire to grow into senior sales or account executive roles, evidenced by taking on stretch goals, peer coaching, or supporting team initiatives.

Responsibilities

• Prospect and engage potential clients within mid-market technology sectors using phone, email, LinkedIn, and other channels.
• Qualify leads through consultative conversations and discovery calls to determine business fit and need.
• Develop and maintain a deep understanding of target buyer personas, technology stacks, and market trends.
• Collaborate closely with Sales to ensure seamless handoff and follow-through on qualified opportunities.
• Manage and track activity, pipeline, and metrics in CRM (Salesforce or HubSpot preferred).
• Conduct research on target accounts to personalize outreach and increase engagement rates.
• Assist in developing and refining outreach cadences and playbooks.
• Mentor and support newer BDRs on best practices for pipeline generation and account research.

Benefits

• employees may be eligible for discretionary bonuses, commissions, or other incentive programs, as well as a comprehensive benefits package that includes medical, dental, vision, 401(k), paid time off, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed