Lead CDP Consultant
About The Position
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for todayâs complex challenges and tomorrowâs opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. A CDP Consultant serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. You will be working with a multidisciplinary team of Architects, Data Engineers, Data Scientists, and Digital Marketers.
Requirements
- 5+ years of relevant work experience in marketing, consulting, or analytics
- 3+ years of experience working in an agency environment; strong consulting, and client-facing skills
- 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce or similar
- Strong understanding of customer data platforms and the modern data infrastructure
- Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
- College degree in Marketing, Business, Analytics, Data Science or related field
Nice To Haves
- Experience with Adobe Tags (formerly called âLaunchâ) and AEP WebSDK implementation is a plus
- Experience with analytics tools like Google Analytics or Adobe Analytics is a plus
- Experience with data visualization tools such as Tableau, PowerBI, etc. is a plus
- Experience with marketing automation tools is a plus
- Experience with A/B testing tools is a plus
Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
- Be a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
- Provide deep domain expertise in our clientâs business and broad knowledge of digital marketing together with a Marketing Strategist industry
- Assess and audit the current state of a clientâs marketing technology stack together with a Solutions Architect
- Conduct stakeholder interviews and gather business requirements
- Translate business requirements into CDP use cases
- Prioritize CDP use cases together with the client
- Create a strategic CDP roadmap focused on activation
- Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clientâs needs
- Provide hands-on support and platform training for our clients
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
