Lead Commercialization

AT&T•Dallas, TX

2d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Overall Purpose: The Commercialization Lead is responsible for driving the end-to-end commercialization lifecycle for AT&T Business products and services. This role focuses on accelerating revenue growth and expanding market share through the implementation of innovative go-to-market strategies and data-driven optimization across all business units and sales channels. The successful candidate will serve as a strategic driver, ensuring that AT&T’s offerings achieve maximum market impact and sustained growth across both Wireless and Wireline Connectivity product portfolios. Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following: Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings. Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes. Program and Project Management: Coordinate teams and external partners to ensure timely, on budget launches of commercialization initiatives and strategic programs. Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership. Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels. Job Contribution: The Commercialization Lead is an experienced professional, recognized as an expert in the field. This individual creatively resolves complex issues and possesses broad, in-depth knowledge of commercialization processes. The role involves leading significant projects with strategic autonomy, influencing executive decisions, mentoring less experienced staff, and implementing long-term plans that have a lasting impact on the organization. Frequent collaboration with senior leadership is expected. Supervisor: No

Requirements

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Responsibilities

Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
Program and Project Management: Coordinate teams and external partners to ensure timely, on budget launches of commercialization initiatives and strategic programs.
Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: 8critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone