Lead Digital Customer Growth - Strategy

AT&T•Bothell, WA

1d•Onsite

About The Position

AT&T is committed to transforming digital engagement and customer experience at scale. As the Lead, Digital Customer Growth, you will serve as a strategic advisor and thought leader, partnering closely with our communications and marketing teams to influence, optimize, and elevate digital outreach and engagement strategies. Your deep expertise in digital lifecycle, revenue growth, and communications performance will directly shape how we connect with and grow our customer base.

Requirements

5+ years of experience in digital marketing, customer lifecycle, or CRM strategy, with a proven track record of driving digital adoption and engagement
Demonstrated ability to influence cross-functional teams and drive change through strategic recommendations and thought leadership
Strong background in analytics, customer segmentation, and campaign performance measurement
Strong communication, collaboration, and stakeholder engagement skills with the ability to present complex data insights to executive leadership
Excellent communication, presentation, and stakeholder management abilities
Passion for innovation, continuous improvement, and delivering measurable business outcomes

Nice To Haves

Bachelor’s degree in Marketing, Business, Digital Media, Communications, or equivalent work experience will also be considered, but is preferred.

Responsibilities

Drive Digital Re‑Engagement Strategy to Increase Revenue
Lead strategy and execution for digital re‑engagement programs that operate outside the transactional flow (e.g., retargeting, dormant customer reactivation, reminder and value‑based outreach).
Identify high-impact opportunities to bring customers back into the digital ecosystem, partnering with the personalization organization, and analyzing behavioral insights to optimize.
Build programs that drive incremental revenue and increase lifetime value through expanded product usage, return visits, and re‑entry into purchase funnels.
Shape Digital Lifecycle & Trigger-Based Program Evolution
Guide the strategy and roadmap for trigger-based lifecycle programs (onboarding, re‑engagement, win‑back), increasing digital adoption and strengthening self‑service behaviors.
Oversee optimization of consent and preference experiences across channels (email, SMS, push), ensuring seamless digital journey, compliance, and value creation.
Accelerate Revenue Growth & Digital Product Utilization
Influence the design and refinement of digital upsell, retargeting, and abandonment pathways that drive incremental revenue across the funnel.
Partner across business units to develop data-backed strategies that reactivate digitally dormant customers through personalized and value-led outreach.
Provide strategic direction for partial adoption and win‑back programs across mobile, broadband, and app-based services.
Lead Digital Ratings & Reviews Strategy
Own the end‑to-end digital Ratings & Reviews strategy, ensuring high-quality, high-volume customer feedback across key digital surfaces.
Enhance visibility, credibility, and impact of reviews to support conversion, customer trust, and product decision-making.
Partner cross-functionally to integrate review insights into product improvements, digital content, and customer engagement initiatives.
Drive Customer Value Through Digital Experience Excellence
Serve as a key partner for digital communications and lifecycle touchpoints, ensuring alignment to digital priorities, customer experience standards, and business outcomes.
Evaluate performance of digital journeys using behavioral, transactional, and engagement data; translate insights into recommendations for senior leadership.
Monitor digital KPIs, identify friction points, and recommend optimizations to improve adoption, re-engagement, and revenue performance.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone