About the position
The Lead Generator is responsible for identifying and engaging potential customers in-store, with the goal of scheduling in-home consultations for flooring or tile installation services. This role will be responsible for initiating conversations with customers already in the store, generating interest in our services, and setting appointments for the in-home sales team. In addition to in-person interactions, the Lead Generator will also conduct follow-up phone calls and is expected to meet daily and monthly lead generation targets.
Responsibilities
- Assist customers in a retail setting with their flooring inquiries and schedule in-home appointments.
- Identify and qualify potential customers by understanding their needs and project scope.
- Set appointments for the sales team to conduct in-home estimates for installation services.
- Inform customers about the company’s installation services, pricing, and options.
- Stay informed about flooring and tile options, installation processes, and promotions.
- Build a rapport with customers and create a positive experience.
- Maintain accurate records of customer interactions and appointments within the company’s CRM system.
- Follow up with sales representatives by providing a list of new contacts.
- Meet or exceed monthly targets for lead volume and appointment-to-sale conversion rates.
- Flexibility to work weekends, evenings, and holidays as needed to meet customer and business demands.
- Other duties as assigned.
Requirements
- High school diploma or general education degree (GED) required.
- Two to three years of related lead generation, retail floor sales, or customer service preferred.
- Ability to read and comprehend simple instructions, correspondence, and memos.
- Ability to write letters and prepare other documents as needed.
- Comfortable initiating conversations with both warm and cold leads.
- Ability to add, subtract, multiply, and divide in all units of measure for basic algebraic and geometric calculations.
- Ability to clearly explain product value in person and over the phone.
- Experience with marketing automation tools to manage and analyze lead data.
- Knowledge of computer workstations and peripheral equipment; knowledge of database, spreadsheet, email, and word processing software.
- Ability to work effectively with cross-functional teams.
