Your role demands a visionary leader with a strategic mindset, adept at analyzing market trends, and aligning product strategies with business objectives.
Responsibilities
Collaborate closely with customers, Sales, and market SMEs to understand needs, validate assumptions, and identify content gaps and innovation opportunities.
Use customer feedback and market data to analyze pain points, prioritize initiatives, and drive impactful solutions.
Have experience creating business cases, including crafting the strategic vision, positioning, and roadmap for each product or solution.
Develop and build a comprehensive content strategy that aligns with Wolters Kluwer’s goals, improves profitability, and enhances the value customers derive from Health Research expert solutions.
Maintain a strong understanding of competitor products to ensure differentiation and effective positioning.
Understand how customers use Health Research expert solutions and ensure new content enhances their value.
Collaborate with Product Marketing to develop go-to-market plans and sales enablement tools to ensure commercial success.
Work with Product Marketing on messaging, segmentation, customer-facing materials, retention, and sales campaigns.
Collaborate with the Salesforce team to manage, track, and report on sales campaign performance.
Create and present strategic content to internal stakeholders, including executive leadership and sales teams.
Be responsible for achieving revenue goals by supporting the Sales team and coordinating with partners as needed.
Monitor sales pipeline growth and movement, applying insights to improve go-to-market execution.
Monitor customer usage and collaborate cross-functionally to address any issues and drive engagement.
Define KPIs to measure content effectiveness; analyze data to assess performance, engagement, and ROI.
Regularly measure product success and recommend actions to drive profitability, revenue, and growth.
Work with Finance and Pricing to ensure products are scalable and profitable.
Make content product recommendations to leadership; incorporate feedback and work with Content Partnerships to secure licensing.
Sets long-term vision and strategy for a portfolio of medical content products.
Requirements
Bachelor's degree or equivalent.
5+ years' experience in Product Management, Business Development, Product strategy, or strategic marketing for a B2B web-based information or software products and services company.
Experience in the health research market and a clear understanding with the way health research is conducted.
Successful track record in B2B Product management and commercial success.
Experience with content products; familiarity with publishing.
Subject matter expertise in global healthcare, scientific, technical, and academic markets.
Experience with Medical Practice markets preferred.
Understanding in the way that medical librarians make purchasing decisions.
Strong MS Excel and PowerPoint skills.
Strategic and commercial thinker - must have excellent critical thinking skills.
Previous product or portfolio-based P&L responsibility with a track record of strong commercial performance.
Proven strengths in strategic planning, execution, prioritization, analytical thinking, and organizational skills.
Analytical mindset with the ability to derive insights from data.
Ability to adjust, respond to, and manage a changing list of priorities and market needs to meet deadlines.
Excellent verbal, visual, and written communication skills.
Creative thinking and the ability to think strategically.