Lead, SMC Partner Marketing

Snap Inc. • Los Angeles, CA

1d

About The Position

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We are looking for a Lead, SMC Partner Marketing to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will help define and scale a partner-led growth engine to accelerate adoption and long-term success of Snapchat Ads among mid-market advertisers. Central to this strategy is Snap’s ecosystem of strategic advertising partners, including merchant platforms, measurement providers, and technology partners, who play a critical role in how advertisers discover, activate, and grow on Snapchat. The Lead, SMC Partner Marketing will own the development of co-marketing strategies that leverage this ecosystem to drive advertiser acquisition. This role will lead the execution of partner marketing programs across a range of channels and tactics, including events, webinars, and partner-led activations. You will collaborate closely with cross-functional teams such as Revenue Partnerships, Marketing Science, Product Marketing, Sales, and Data Science, as well as with external partners, to deliver measurable, scalable, and high-impact programs aligned to SMC business priorities. The ideal candidate is a strategic, relationship-oriented, and data-driven marketer with a proven track record in partner marketing and ecosystem-led growth.

Requirements

• Proven experience building and scaling partner growth programs across multiple geographies within complex, matrixed organizations
• Strong data-driven mindset, with the ability to translate insights into clear marketing strategies, priorities, and investment decisions
• Deep understanding of the digital advertising ecosystem, including measurement partners, technology platforms, and partner-led go-to-market models
• Demonstrated expertise in developing integrated marketing programs across channels (e.g., demand generation, content, events, partner-led campaigns)
• Ability to distill complex value propositions into clear, compelling messaging tailored to partners and advertisers
• Experience leading and influencing cross-functional teams to launch new marketing programs and deliver results in a rigorous, KPI-driven environment
• Proven strengths in problem-solving and analytical thinking, balancing data-driven insights with customer- and partner-centric judgment
• Comfort operating in ambiguity and adapting quickly to changing priorities
• BS/BA degree or equivalent years of experience
• 8+ years of experience in partner marketing, growth marketing, or related marketing roles; minimum 2 years in partner marketing

Nice To Haves

• Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
• Passion for structured problem solving, developing / testing hypotheses, and modeling.
• Direct experience in the Ads industry
• Passion for change, Snapchat, and creativity!

Responsibilities

• Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives
• Define and execute end-to-end partner-led co-marketing strategies that drive acquisition of mid-market advertisers, from awareness through activation, with clear, measurable outcomes
• Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, playbooks, and demand-generation programs
• Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value
• Collaborate with regional marketing teams to ensure partner programs are cohesive, scalable, and locally impactful
• Partner with internal creative, web, and copywriting teams to deliver high-quality co-marketing assets and partner enablement materials
• Influence broader partner and go-to-market strategy through market insights and direct partner engagement, serving as a trusted advisor to cross-functional teams on partner-led demand and growth opportunities

Benefits

• Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level