About the position
As the Leasing and Marketing Manager, you'll have a big mission. If you choose to accept it, your mission will be successful management and oversight of the marketing and leasing functions and strategies for the property/properties, ensuring occupancy and resident retention meet property goals, and that leasing team members are meeting established goals and following all marketing and leasing company policies and procedures. Exhibits strong commitment to the service needs of the internal and external customer. Represents the company in a professional and courteous manner. You also understand the value of taking a moment to express gratitude to the village that helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what' is done here at B.HOM!
Responsibilities
- Create, implement, evaluate and track weekly/monthly/annual marketing plans based on occupancy goals and market conditions; course correcting as needed to meet established goals; analyzing university and community market trends to identify additional marketing opportunities.
- Assist General Manager with hiring, training, supervising and coaching leasing team members and Community Ambassadors for success; developing and leading in-depth training programs for team members around leasing, touring and customer service expectations; create and manage all leasing team schedules.
- Review and approval for all leasing files ensuring accuracy and completeness.
- Manage regular reporting, including but not limited to, annual market analysis reports including criteria such as enrollment, housing facilities, campus calendars and admission standards; reporting on new housing developments and planned developments within the market.
- Create and oversee marketing opportunities related to campus calendar research such as; housing fairs, homecoming, student club events (on and off campus), and other organization events; manage relationships with college/university representatives to market to new student groups.
- Responsible for actively participating in all leasing and marketing activities such as sales calls, tours and property presentations; ensuring all model units and tour areas are in show-ready condition; manage content and availability for all marketing materials and advertising sources.
- Other duties as assigned.
Requirements
- Where required by law, must have state leasing license or ability to obtain the required license(s) within the timeframe mandated by state law.
- Proficient in MS Office applications and strong, demonstrated computer technology skills (including social media use).
- Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly. Ability to communicate effectively with all levels of staff.
- Strong ability to plan and organize multiple tasks effectively.
- Demonstrated leadership skills. Ability to effectively supervise and motivate staff members.
- Self-motivated and self-directed with the ability to work without direct supervision and under varying degrees of pressure.
- Ability to maintain high level of confidentiality.
- Previous experience in student housing.
