LIFECYCLE COMMUNICATIONS MANAGER (OKLAHOMA CITY, OK)

Oklahoma Blood Institute•Oklahoma City, OK

1d•Onsite

About The Position

Our Blood Institute is actively looking for a Lifecycle Communications Manager who owns the execution and delivery of donor-facing lifecycle communications across email, SMS, push, print, and related channels. This role is responsible for leading lifecycle copy development-including appeals, urgent blood shortage messaging, and recurring recruitment communications-ensuring content is clear, compelling, donor-centric, and aligned with organizational priorities. In addition to hands-on ownership of high-impact copy, this role provides day-to-day leadership for the Outbound Communications team, overseeing workflow, execution quality, and deployment readiness. Acting as the primary execution owner and escalation point for internal partners, the Manager translates brand concepts and lifecycle strategy into deployable communications that drive appointments, improve show rates, and strengthen donor loyalty, while reducing Director-level involvement in daily operational inquiries.

Requirements

Bachelor's degree in Communications, Marketing, Journalism, or related field, or equivalent experience.
6–8+ years of experience in communications, lifecycle marketing, CRM, or related roles.
Demonstrated experience owning copy development across digital channels.
Experience working within CRM or outbound communication platforms.
Demonstrated experience leading teams or workflows; formal people management experience preferred.
Experience writing lifecycle, CRM, or donor/customer-facing copy for email and digital channels.
Familiarity with CRM or outbound communication platforms and comfort building communications directly within those systems.
Ability to balance creative judgment with speed, accuracy, and operational constraints.
Experience collaborating with marketing or creative teams to translate brand concepts into deployable communications.
Comfort providing feedback, coaching, or informal leadership to others.

Responsibilities

Execution and delivery of donor-facing lifecycle communications across email, SMS, push, print, and related channels
Leading lifecycle copy development-including appeals, urgent blood shortage messaging, and recurring recruitment communications
Ensuring content is clear, compelling, donor-centric, and aligned with organizational priorities
Providing day-to-day leadership for the Outbound Communications team, overseeing workflow, execution quality, and deployment readiness
Acting as the primary execution owner and escalation point for internal partners
Translating brand concepts and lifecycle strategy into deployable communications that drive appointments, improve show rates, and strengthen donor loyalty
Reducing Director-level involvement in daily operational inquiries