Lifecycle Marketing Associate

About the position

Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress. The Lifecycle Marketing Associate will be responsible for executing targeted campaigns across email, push notifications, in-app messaging (IAM), content cards, and SMS. This role requires a strong understanding of customer segmentation, automation, and analytics to drive engagement, conversions, and retention. The ideal candidate is detail-oriented, data-driven, and experienced in marketing automation platforms, with a passion for customer journey optimization.

Responsibilities

• Build, test, and deploy multi-channel campaigns using Braze, ensuring seamless execution across email, SMS, push, IAM, and content cards.
• Collaborate with creative and content teams to develop compelling messaging, templates, and dynamic content.
• Develop and implement automated lifecycle campaigns, triggered messaging, and personalized customer journeys.
• Ensure all campaigns adhere to brand guidelines, legal requirements, and best practices.
• Develop and manage audience segmentation strategies to ensure targeted, relevant messaging.
• Leverage first-party data to create dynamic and behavior-based customer segments.
• Maintain database hygiene, ensuring data accuracy, compliance, and effective list management.
• Partner with data teams to enhance customer profiles and personalization capabilities.
• Design and execute A/B and multivariate tests to optimize subject lines, content, send times, and messaging strategies.
• Analyze campaign performance to identify areas for improvement and inform future strategy.
• Implement iterative testing and continuous improvements to increase engagement and conversion rates.
• Track and measure key performance metrics, including open rates, CTRs, conversions, and revenue impact.
• Provide regular performance reports with insights and actionable recommendations.
• Monitor deliverability and troubleshoot issues to ensure optimal inbox placement and engagement.
• Collaborate with data teams to develop dashboards and reporting frameworks.
• Work closely with product, paid media, website, and guest services teams to align messaging across touchpoints.
• Partner with creative teams to develop assets that align with campaign goals and brand voice.
• Coordinate with IT and data teams to ensure seamless integration of CRM data and marketing automation.
• Stay up-to-date on industry trends, emerging technologies, and best practices to enhance campaign effectiveness.

Requirements

• 1-2 years hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Iterable, Klaviyo, etc.)
• Strong understanding of email, SMS, push, and in-app messaging best practices.
• Experience with audience segmentation, personalization, and automation workflows.
• Proficiency in analytics tools (Google Analytics, Looker, Tableau, etc.) and A/B testing methodologies.
• Basic knowledge of HTML/CSS, and Figma for email formatting is a plus.
• Education: Minimum Bachelors degree

Benefits

• Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
• Generous health plan including Health, Dental and Vision after 30 days of employment
• 25 Days of personal time off (vacation/sick/federal holidays)
• Supplemental Health care options (including Accidental, Critical Illness and Hospital care)
• Employer-paid life insurance and Employee Assistance Program
• Paid Maternity leave