Lifecycle Marketing Contractor - Marketo Support

MSC Cruises • Miami, FL

3d

About The Position

The Lifecycle Marketing Contractor will support the Direct Marketing team in managing day-to-day “as-is” campaign execution within Marketo while enhancing existing lifecycle automation programs ahead of Adobe implementation. This role will own campaign briefing, program setup within Marketo, segmentation coordination, QA and deployment readiness, and reporting across U.S. and Canada markets.
In parallel, the contractor will review and enhance current lifecycle journeys across Post-Booking and Acquisition, identify optimization opportunities, and recommend new automation initiatives. This role will partner closely with Creative and cross-functional teams to brief enhancements, guide execution, and ensure final deliverables align with lifecycle strategy and performance objectives.
7-Month Contract Position, 20 Hours a Week
Location: Miami Area Preferred

Requirements

• Experience: 4–6 years of hands-on experience executing and optimizing lifecycle marketing programs within Marketo or a comparable enterprise ESP.
• Technical Proficiency: Strong hands-on experience executing and managing lifecycle programs within Marketo required; experience with SMS platforms (e.g., Attentive) preferred.
• Analytics: Proficiency in Google Analytics for link tracking and performance measurement.
• Project Management: Proven ability to manage high-volume workflows in a fast-paced environment; experience with Asana is a plus.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• US Passport or US Permanent Resident

Nice To Haves

• Industry: Cruise or Travel/Hospitality experience is a plus.

Responsibilities

• Campaign Management: Execute the email/SMS deployment calendar, managing the workflow from initial brief through final deployment.
• Lifecycle Automation Enhancement: Audit and enhance existing automated journeys within Marketo (e.g., Welcome, Post-Booking, Cross-Sell, Re-engagement), identify performance gaps, and implement improvements to increase engagement and revenue.
• Cross-Functional Collaboration: Partner with Creative, Product, Web, and Revenue Management teams across the U.S. and Canada to ensure brand alignment and market localization.
• Segmentation & Data: Collaborate with Analytics to define audience segments and coordinate data pulls; manage campaign tracking via web analytics tools.
• Quality Assurance: Lead the proofing, testing, and QA process within Marketo to ensure accurate segmentation, tracking, personalization logic, and deployment readiness.
• Optimization: Design and execute A/B tests (e.g., subject lines, content, send times, segmentation strategies) while proactively identifying broader lifecycle opportunities to improve automation performance and overall lifecycle effectiveness.
• Reporting: Analyze campaign performance using ESP and web analytics tools, delivering actionable insights and optimization recommendations to leadership.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level