Lifecycle Marketing Lead

About the position

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental healthcare that produces high-quality outcomes for patients. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them, should they choose to use their insurance. From there, SonderMind's clinicians are committed to delivering best-in-class care to all patients by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter.

Responsibilities

• Design and implement comprehensive lifecycle marketing strategies and tactics in iterable across email, SMS, push notifications, and in-app messaging to engage patients, providers, and payers.
• Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.
• Create and own the experimentation roadmap, leveraging data to drive continuous improvement in campaign performance.
• Write and develop compelling communication materials, including subject lines, email copy, and calls-to-action, in SonderMind’s brand voice.
• Execute and optimize A/B testing for campaign elements such as creative, targeting, format, and timing to improve engagement and conversion rates.
• Leverage segmentation and personalization strategies to tailor messaging based on audience demographics, behaviors, and healthcare needs.
• Monitor, analyze, and report on campaign performance metrics, translating insights into actionable recommendations for future initiatives.
• Collaborate cross-functionally with product, design, analytics, and clinical teams to align marketing campaigns with organizational goals and new product launches.
• Develop playbooks and frameworks to streamline campaign processes and elevate the overall quality of marketing efforts across the team.
• Ensure compliance with HIPAA and other regulatory requirements in all communications.
• Measure and report the impact of lifecycle marketing efforts, sharing key learnings and strategies with internal stakeholders and leadership.
• Lead cross-channel integration efforts, ensuring seamless experiences for patients and providers across all touchpoints.
• Stay ahead of industry trends, continuously seeking innovative tactics to enhance lifecycle marketing performance and deliver exceptional user experiences.
• Continuously test and optimize push and SMS messaging strategies alongside email campaigns.
• Align lifecycle initiatives with new product launches and organizational goals.
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.

Requirements

• 8+ years of lifecycle and email marketing experience
• Experience directly working in or with Payer/Health Plans is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
• Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
• Strategic and innovative mindset
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

Benefits

• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events.
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
• 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
• Travel to Denver 1x a year for annual Shift gathering
• Fourteen (14) company holidays
• Company Shutdown between Christmas and New Years
• Supplemental life insurance, pet insurance coverage, commuter benefits and more!