Lifecycle Marketing Manager

Anaheim Ducks • Anaheim, CA

1d • $70,000 - $85,000 • Onsite

About The Position

A great experience starts with you! Join our team to help create and develop the future of live entertainment and sports in Orange County! Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile. Mission: To enrich the lives in our community through shared experiences, welcoming spaces, and responsible actions. Vision: We will be the social and entertainment center of Orange County – a place where the cultural kaleidoscope of the region converges and connects. Our vibrant, rich collection of experiences will celebrate the diversity of our community. Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Requirements

• 5+ years of CRM and email marketing experience
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
• Strong analytical skills with experience using data to inform creative and strategic decisions
• Experience managing large-scale CRM databases and integrations
• Background in developing loyalty programs to increase dwell time and spend
• Education – Bachelor’s Degree
• Experience Required - 5+ Year

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
• Manage audience segmentation, automation, and personalization workflows
• Analyze campaign performance and recommend optimizations
• Partner with digital, social, and guest experience teams to enhance customer data use
• Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
• Perform other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Manager