Lifecycle Marketing Manager

Reformation • Los Angeles, CA

2d • $80,000 - $108,000

About The Position

Reformation is looking for a Lifecycle Marketing Manager to join the Ecommerce & Growth organization to help architect the next evolution of our customer journeys. This role is ideal for a data-driven, curious, technical marketer who thrives at the intersection of strategy, automation, and personalization. You will lead end-to-end lifecycle programs across email, SMS, and emerging channels within Braze, driving retention, engagement, and long-term customer value. You will own audience strategy, journey orchestration, dynamic content personalization, experimentation, and performance optimization at scale.

Requirements

• 4+ years of lifecycle marketing experience. Experience at a consumer or ecommerce brand preferred.
• Hands-on experience building multi-journey automations within a modern ESP (experience with Braze is a strong plus )
• Strong understanding of event-driven architecture, audience segmentation logic, and cross-channel orchestration
• Working knowledge of Liquid, HTML, or other scripting/templating languages; comfort in manipulating dynamic logic is required
• Proficiency in Excel; working knowledge of SQL strongly preferred, with experience using tools such as Looker to analyze large datasets and translate insights into actionable experimentation.
• Technical fluency with ecommerce marketing technology, including tracking parameters, tag management, site event triggers, APIs, and dynamic catalog integrations
• Excellent written and verbal communication skills, with the ability to translate data and technical concepts into a clear strategy

Responsibilities

• Develop and scale multi-channel lifecycle journeys across email, SMS, and push using Braze
• Design and build complex, trigger-based automations leveraging behavioral data, event triggers, and customer attributes
• Create advanced audience segmentation strategies grounded in customer lifecycle stage, purchase behavior, engagement patterns, and predictive indicators
• Partner with Data and Engineering to ensure accurate event tracking, schema integrity, and scalable personalization logic
• Leverage Liquid and other scripting/templating logic to power dynamic content, conditional logic, catalog personalization, and real-time messaging
• Establish rigorous A/B and multivariate testing frameworks across creative, cadence, segmentation, and channel strategy
• Own KPI reporting and performance analysis across retention, LTV, CVR, subscriber growth, and incremental revenue contribution
• Translate performance insights into strategic recommendations and roadmap prioritization
• Serve as a key partner to Customer Strategy in shaping the end-to-end customer journey, aligning lifecycle communications with Creative, Merchandising, Site, Data, and Retail to support broader business initiatives.

Benefits

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed