Lifecycle Marketing Manager

SimplePractice

4h•$88,000 - $120,000

About The Position

We are seeking a strategic and execution-oriented Lifecycle Marketing Manager to join our team with a dedicated focus on Adoption and Retention. In this high-impact IC role, you will be responsible for the end-to-end execution of multi-channel strategies designed to move users from initial conversion to long-term advocacy. You will own key programs including seasonal campaigns, event-based marketing, and critical adoption and expansion initiatives. The ideal candidate is a proactive self-starter who thrives in a collaborative environment and has a proven track record of using Email, In-Product Messaging (IPM), SMS, and Push notifications to drive measurable behavioral change.

Requirements

Experience: 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on post-purchase/retention journeys in a SaaS or subscription environment.
Technical Proficiency: Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
Journey Mapping: A sophisticated understanding of the customer lifecycle and the ability to visualize and execute complex branching logic in automated flows.
Multi-Channel Proficiency: Proven ability to orchestrate complex campaigns across Email, SMS, Push, and In-App channels.
Analytical Expertise: Strong knowledge of performance metrics and experience using data tools (e.g. Tableau, Mixpanel, or Looker) to inform strategy.
Strategic & Tactical Balance: You can architect a lifecycle roadmap but are also comfortable diving into the tools to build workflows and troubleshoot technical triggers.
Collaborative Spirit: Exceptional project management skills with a proven ability to support cross-functional teams in a fast-paced environment.

Nice To Haves

AI Acuity: Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus.

Responsibilities

Master the Journey: Map and manage the end-to-end buyer journey specifically for paid users, identifying key milestones for feature adoption, expansion, and long-term retention.
Omnichannel Optimization: Build and maintain sophisticated automated flows across Email, IPM, SMS, and Push to support ongoing product initiatives and new feature launches.
Streamline Communications: Conduct ongoing audits of automated flows to consolidate messaging and reduce "communication noise," ensuring every touchpoint provides clear, high-signal value.
Newsletter Strategy: Own the end-to-end execution of the monthly customer newsletter, transforming it into a high-engagement vehicle for product education and community updates.
Event & Campaign Lead: Partner with Integrated Marketing to provide full lifecycle support for major events, webinars, and seasonal campaigns, managing the funnel from promotion to post-event nurture.
Strategic Alignment: Translate high-level marketing goals into tactical lifecycle plans that drive measurable event attendance, product stickiness, and consistent brand voice for all paid-user comms.
Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix (Email vs. IPM) to constantly improve funnel efficiency and reduce churn.
Performance & QA: Track the health of the paid user base to influence expansion plays and churn mitigation, while maintaining technical excellence and "zero-fail" campaign execution.