Lifecycle Marketing Specialist

About the position

We are seeking a Lifecycle Marketing Specialist (Remote) to build, experiment, innovate, and scale new and existing Lifecycle Marketing Strategies with the goal of driving deeper engagement and conversion for both B2C and B2B audiences. As part of the Lifecycle Marketing team, the Lifecycle Marketing Specialist will have the opportunity to drive significant impact by developing new lifecycle marketing frameworks and experimenting with different Customer and Business segments. In this role you will flex technical, analytical, and creative abilities in designing multi-channel campaigns. These marketing programs that will be supported will significantly contribute to Snap's bottom line revenue and growth.

Responsibilities

• Ideate, develop and execute growth marketing campaigns focused on onboarding, engagement, retention and reactivation, across email and SMS channels.
• Work cross-functionally with business stakeholders to understand their project needs/goals/objectives, and leverage experience to execute and deliver on those objectives.
• Partner with Marketing Analytics, Lifecycle Strategist, and business stakeholders to define the experimentation strategy to determine the best way to set up new campaigns, programs, and configure tests to achieve desired learnings.
• Collaborate with the Lifecycle Strategist, other Lifecycle Ops leads, Analytics, BI, and Dev to oversee campaign execution for these lifecycle programs.
• Strategically support data-led campaigns for owned channels and paid media in partnership with Growth Marketing.
• Be responsible for developing, sharing results and recommended actions to both senior leadership and business stakeholders throughout the organization.

Requirements

• 2-5 yrs experience in a lifecycle marketing role that includes building lifecycle marketing strategies and executing lifecycle campaigns, with heavy experience in the email channel.
• Experience utilizing the tool Braze is required.
• Experience working with a marketing automation tool to concept, develop, and execute campaigns.
• Familiarity with developing email assets (email HTML/CSS).
• Ability to influence and work cross-functionally.
• Excellent organizational skills.
• Detail oriented to ensure quality.
• Analytical, data driven - will leverage consumer insights and data to identify opportunities, prioritize efforts, etc.
• Ability to effectively prioritize workload and manage changes in directions.

Benefits

• Generous paid time off - we encourage you to recharge and spend time with family.
• Medical, dental & vision coverage.
• Employee Assistance Program to support your wellness.
• 401K with company match.
• Company-paid life insurance + supplemental options.
• Company-paid short-term disability, long-term disability, and legal coverage.