About the position
CUMULUS MEDIA | FLORENCE has an immediate opening for a full-time Local Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of overachieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional. The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Responsibilities
- Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
- Think creatively and generate original ideas
Requirements
- Entry Level to 2+ years in Sales background preferred
- Bachelor's degree in business, Marketing, or related field is preferred
- Proficient in Microsoft Office suite, social networking platforms, and CRM tools
- Excellent communication skills
- Passion for developing new business relationships in an outside sales role
- Enjoy presenting to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
- Self-motivating and entrepreneurial spirit
- Positive and friendly with a willingness to collaborate
- High energy and passion for sales
- Flexible, creative, and curious
- Digitally savvy
Benefits
- Commission-based organization with uncapped earning potential
- Focused, responsible, and collaborative work environment with the ability to ask 'what if' and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
