Loyalty Cobrand Marketing Manager

About the position

The Loyalty Cobrand Marketing Manager is an adaptable, well-rounded marketer who can take end-to-end ownership of strategy development, marketing planning, creative and channel execution, and performance reporting and analysis. Working across the company, as well as externally with our bank and network partners, you will lead the marketing efforts to drive toward card acquisition and engagement goals. From launching marketing campaigns to testing new marketing channels and ideas, you'll deploy your creative, project management and relationship-building skills to further amplify our loyalty program.

Responsibilities

• Work with the bank partner and creative/design teams to develop all assets including customer-facing communications, digital placements, and terms & conditions to support credit card campaigns, and run the legal review process
• Develop and implement marketing plans to support card acquisitions and engagement in close partnership with the bank and internal partners such as loyalty, brand, media, creative, product, XD, and marketing channel partners like CRM, paid media, social, and PR
• Be the liaison between the financial partner and internal teams to prioritize efforts that drive the desired results
• Work with marketing channels teams and Finance on invoicing and reconciliation
• Analyze marketing performance to identify campaign learnings and areas of opportunity

Requirements

• 7+ years of work experience, with 2+ years in credit card or financial product marketing
• A well-rounded marketer who has experience with multiple marketing channels such as CRM, paid digital, social, PR, direct mail
• Strategic thinker who enjoys the end-to-end ownership of strategy development to execution
• Proactive project manager who can balance multiple initiatives and priorities
• Excellent communicator and relationship builder who can move teams forward toward a common goal
• Analytical, with the ability to derive practical insights from customer and marketing performance data
• Has a critical eye for creativity, always keeping the target segment in mind
• Highly organized, and someone with exceptional attention to detail
• Good problem solver with a strong business sense
• Dedicated, high-energy, creative, self-starter who has an excellent drive for results
• Naturally curious; someone who isn't afraid to ask questions to challenge the status quo, and to find the best possible solution
• Ability to navigate a large organization and forge a plan forward when faced with ambiguity

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Flexible work model
• Career development resources