Loyalty Program Director

Road Runner Sports•San Diego, CA

11h

About The Position

Join Road Runner Sports as our next Loyalty Program Director ! As the Loyalty Program Director, you will be the day-to-day owner of the Road Runner Sports VIP Family, customer loyalty program. While the founder is the ultimate owner, this role is the internal champion who obsesses over VIP and pushes it forward every day. This is a true player-coach role. You’ll set direction, roll up your sleeves, run experiments, learn quickly, and turn insight into action. Your mission is to grow VIP membership, increase engagement, and continuously improve the experience for our members — both in stores and online. About Road Runner Sports At Road Runner Sports, we believe movement makes life better. For more than 40 years, we’ve helped people run, walk, and live pain-free — whether they’re training for a marathon, walking the dog, or simply staying active. Our community includes runners, walkers, and everyday movers of all kinds. At the center of that relationship is our VIP Family Rewards program. VIP isn’t just a loyalty program — it’s how we build trust, deliver value, and create long-term relationships with our most engaged members.

Requirements

Experience leading loyalty or membership programs
Subscription business experience
CRM and lifecycle marketing expertise
Customer experience or service design background
Strong analytical and experimentation mindset

Nice To Haves

Omnichannel retail experience
Ecommerce or DTC growth exposure

Responsibilities

Be the internal “Champion of VIP,” ensuring the program feels intentional, valuable, and easy to understand
Own the VIP roadmap — from insight to idea to test to recommendation
Design and run experiments across benefits, messaging, experiences, and offers
Shape the VIP member experience, with a strong focus on stores (about 60%) and digital (about 40%)
Partner closely with Marketing/CRM, Ecommerce, Retail Operations, Customer Service, and Analytics
Bring data, member feedback, and clear recommendations to leadership
Be the voice of the VIP member inside the company
Drive VIP membership growth and joins
Increase purchase frequency and engagement among VIP members
Improve VIP member satisfaction and renewal rates
Launch, measure, and learn from pilots and A/B tests
Spend time in stores to observe and refine the VIP experience
Align teams around shared VIP priorities and goals