Loyalty Strategy Senior Analyst

Choice Hotels • North Bethesda, MD

2d

About The Position

The Senior Analyst, Loyalty Strategy & Program Analytics plays a critical role in shaping the economics, design, and performance of the Choice Privileges loyalty program. This role provides insights that inform reward night pricing, points economics, tier design, and member engagement strategies. The Senior Analyst partners closely with Loyalty Strategy, Partnerships, Revenue Management, Finance, and Marketing to evaluate member behavior, quantify tradeoffs, and support data-driven decision-making. This role is highly analytical and hands-on, with a strong focus on SQL-based analysis, dashboards, and storytelling.

Requirements

• 2+ years in travel loyalty analytics, revenue management or loyalty program management strongly preferred
• Experience analyzing customer behavior, pricing, promotions, or program economics in a data-rich environment.
• Advanced SQL skills (Redshift) with experience querying and analyzing large datasets
• Strong experience building dashboards and visualizations using Tableau, Power BI, or similar tools.
• Advanced Excel skills, including financial modeling and scenario analysis.
• Familiarity with experimentation and A/B testing frameworks.
• Analytical rigor : Strong ability to structure problems, analyze data, and draw clear conclusions.
• Business judgment : Understands how analytics connect to customer behavior and commercial outcomes.
• Communication & storytelling : Able to explain complex findings clearly to non-technical audiences.
• Collaboration : Effective partner across Loyalty, Finance, Revenue Management, and Marketing.
• Curiosity & ownership : Proactively identifies questions, opportunities, and areas for improvement.
• Bachelor’s degree in Hospitality, Business, Economics, Finance, Data Science, Analytics, or a related field required.

Nice To Haves

• Exposure to loyalty platforms, reservation systems, or CRM data is a plus.
• Master’s degree in related field strongly preferred.
• Analytics and financial certifications a plus but not required.

Responsibilities

• Loyalty currency & program economics analytics Analyze points earning and redemption behavior, including issuance, redemption velocity, and breakage patterns, to support sustainable loyalty program economics.
• Build and maintain analytical models that evaluate the cost, value, and behavioral impact of loyalty currency across member segments.
• Support forecasting and monitoring of loyalty-related financial metrics, including points liability and redemption trends.
• Reward night & pricing analytics Provide analytical support for reward night pricing, including static, dynamic, and seasonal pricing structures.
• Evaluate redemption demand, elasticity, and booking behavior to identify opportunities to improve reward night availability, engagement, and profitability.
• Partner with Revenue Management and Loyalty Strategy to assess tradeoffs between paid demand, reward demand, and inventory utilization.
• Member behavior, engagement & tier analytics Analyze member lifecycle behavior, including acquisition, activation, engagement, retention, and churn, with a focus on how loyalty currency and benefits influence behavior.
• Support program benefits design through financial and behavioral modeling.
• Measure the impact of loyalty initiatives (e.g., promotions, bonuses, new benefits) on incremental bookings, frequency, and long-term member value.
• Experimentation & performance measurement Design and analyze tests and pilots related to loyalty pricing, promotions, and engagement strategies.
• Quantify incremental impact versus subsidized behavior and translate findings into clear recommendations.
• Develop dashboards and recurring reporting that track loyalty performance, member behavior, and program health.
• Decision support & storytelling Translate complex analyses into concise, decision-ready insights for senior leaders.
• Prepare executive-ready materials that clearly articulate tradeoffs, risks, and opportunities.
• Serve as a trusted analytical partner to Loyalty Strategy and cross-functional stakeholders.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level