Managed Marketing Specialist

Do it Best•Fort Wayne, IN

19h

About The Position

The Managed Marketing Specialist helps our members grow their retail sales and transactions by assisting them in designing and implementing a consumer-focused marketing program designed to increase store traffic, top-line sales, and profitability. This position will work with our members, corporate staff, and vendors who assist us in creating and distributing marketing materials, including print, digital, and website presence, and promotional in-store elements. Managed Marketing Specialists will use consumer data and POS data to develop these plans, so an aptitude and enthusiasm for a data-driven approach will be important. This position serves as the primary point of contact for assigned brands of members, acting as the key liaison and strategist between those specific members and the Do it Best Marketing division.

Requirements

Minimum Bachelor’s degree in marketing, business, or equivalent experience
Strong project management skills—able to manage multiple projects and hit deadlines.
Proven track record of developing & executing marketing budgets and plans.
Consumer-focused marketing experience with printed material, digital advertising, basic website design, email, social media, and loyalty programs.
Proficient in Google Suite, Microsoft Office Suite, Canva, and Analytics Programs
Ability to consult with members/retailers, gain buy-in, and close the sale
Good organizational and communication skills
Ability to work creatively and well with others
Ability to prioritize multiple tasks and take initiative to meet deadlines
Ability to review and effectively interpret data from multiple sources

Nice To Haves

Experience supporting independent retailers or small business owners to plan & execute marketing plans
Experience in retail, sales, hardware, home improvement, lumber, or related retail industries is a plus
Experience working in a marketing agency environment is a plus
Graphic Design and/or Social Media experience preferred
Understanding of retail operations and retail marketing concepts
Previous work in service of small retail businesses

Responsibilities

Consult with assigned members on brand strategy, Do it Best programs, promotions, and marketing communications
Maintain working knowledge of marketing platforms, analytics, ecommerce, and Do it Best marketing tools
Lead branding workshops in partnership with the Graphics team for all brands served
Develop annual promotional plans and marketing budgets for each brand served
Execute marketing plans and coordinate with internal teams to support managed marketing services
Build data-driven strategies to improve marketing performance
Design custom circulars using POS data and best practices, when applicable
Plan, order, and optimize the distribution of promotional components
Manage retail marketing suites and campaign schedules for members
Advise members on content, creative, and campaign ideation
Partner with members to manage Facebook pages and promote in-store events
Recommend promotional merchandise, including product selection and quantities
Analyze and report promotion performance using data and analytics tools
Special projects as assigned by the Managed Marketing Supervisor