Management Analyst - Airport Marketing, Public Relations and Media

City of Prescott • Prescott, AZ

22h • Onsite

About The Position

Performs a variety of professional, complex, technical, and analytical duties in support of the Department; coordinates the administration, development, and operation of marketing, PR and media functions.

Requirements

• Bachelor's degree in Airport Business Administration and/or Marketing or in a field related to assigned area; five (5) years experience performing analytical and/or marketing work in public administration along with experience working with computer software related to assigned area; or any equivalent combination of education, experience, and training which provides the knowledge and abilities necessary to perform the essential functions of the position.
• Depending on assigned area: possess a valid Class D Arizona driver's license (or obtain within 30 days of hire); pass a security background investigations, pre-employment drug test, and driver's record check; pass a security threat assessment and a 10-year FBI criminal history records check, as required by assigned area.
• Knowledge of federal, state, and City rules, regulations, policies, procedures, codes, and ordinances related to assigned duties.
• Knowledge of agreements and contracts related to assigned area.
• Knowledge of computer programs (MS Word, Excel, PowerPoint).
• Knowledge of occupational hazards and worker safety precautions related to assigned department.
• Knowledge of infrastructure/capital improvement construction and improvement projects.
• Knowledge of budget process and procedures.
• Knowledge of job related computer software.
• Knowledge of research methods, documents sources, and research techniques.
• Skill in providing customer service.
• Skill in evaluating and developing improvements to operations, procedures, policies, and methods.
• Skill in communicating, both verbally and in writing.
• Skill in utilizing public relations techniques in responding to inquiries and complaints.
• Skill in social media applicable to public organizations.
• Skills in developing and managing market programs.
• Ability to establish and maintain effective working relationships with fellow employees, state/federal/City officials and the public.
• Ability to follow oral and written instructions.
• Ability to cordially respond to inquiries and concerns.

Responsibilities

• Manages the airports social media, oversees the airports presence on social media, creates, posts, and monitors contact on social media platforms.
• Develops and implements content for industry social and local media exposure, and promotional campaigns.
• Tracks, reviews, and analyzes social media metrics with bi-weekly and annual reporting.
• Researches and applies new and current social media trends.
• Oversees airport photography, videography and graphic design, takes and edits photos of events, aircraft, and airport happenings, edits any video of airport events, aircraft, and passenger testimonials; designs airport signage, banners, digital ads, invitations, and social media content according to the city's brand standards.
• Coordinates public outreach through the management of events, press conferences, open houses, customer appreciation days, groundbreakings, media tours, and networking events.
• Assists with noise program response, community collaboration, and response to complaints
• Oversees and manages terminal advertising program; develops and maintains a terminal marketing and advertising plan that includes sales goals and strategies designed to maximize airport revenue.
• Works closely and builds relationships with airport staff, vendors and airlines to coordinate marketing efforts and ensure that air service objectives are met and airport facilities are reflective of a superior customer service experience.
• In conjunction with the City's Communication Department, acts as the airport's primary contact for media inquiries, both routine and in times of emergency.
• Manages and ensures the currency and accuracy of information on the airport's website and responds to public inquiries and comments.
• Interfaces routinely with airline officials, Chamber of Commerce members, visitors, city employees, and industry trade groups.
• Designs and executes creative strategies; thinks outside the box to resolve problems and builds critical relationships.
• Performs general administrative duties; assists in negotiating, creating, and administering agreements and contracts as assigned, as it relates to marketing and advertising.
• Works with management to streamline processes and develop written policies and standard operating procedures (SOPs) for various Department functions.
• Develops and maintains annual marketing and communication plans, outlining goals, target audiences, budget allocations, and measurable outcomes.
• Conducts market research to evaluate passenger demographics, traveler preferences, and airline performance to support air service development efforts.
• Ensures brand consistency with City protocol, to include, signage, digital assets, and partner materials.
• Creates targeted marketing campaigns for new routes, seasonal flights, and airline promotions in collaboration with carriers and local guidelines.
• Drafts press releases, talking points, media statements, editorial content, and newsletters for internal and external audiences relating to airport marketing, advertising and/or community outreach/involvement, and coordinates dissemination.
• Assists in crisis communication planning, including maintaining emergency communication templates and participating in tabletop exercises.
• Prepares executive-level presentations for airport leadership, city officials, and community stakeholders.
• Builds and maintains relationships with community organizations, tourism bureaus, schools, aviation clubs, and economic development groups, and negotiates mutually beneficial promotional programs.
• Coordinates educational and community programs, such as airport tours, aviation career outreach, partnerships, and youth engagement events.
• Represents the airport at community meetings, conferences, trade shows, and regional marketing committees.
• Leads initiatives to enhance the passenger experience, including terminal wayfinding, customer service programs, volunteer ambassador coordination, and traveler feedback systems.
• Conducts routine terminal walkthroughs to ensure marketing materials, signage, and digital displays are accurate, up to date, and visually appealing.
• Implements passenger surveys, analyzes results, and recommends improvements based on feedback.
• Explores new non-aeronautical revenue opportunities, such as sponsorships, experiential marketing, and pop-up retail partnerships (in accordance with Grant Assurances, etc.).
• Manages digital advertising assets, including website ad inventory, digital terminal screens, and partner content and social media.
• Oversees email marketing newsletters, subscriber databases, and automated customer communication tools.
• Implements Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase website traffic and improve online visibility for airport services.
• Monitors online reviews (Google, Yelp, TripAdvisor, Facebook, Instagram) and coordinates timely and professional responses.
• Manages budgets for marketing, events, advertising, and promotional activities, ensuring responsible allocation and tracking of expenditures.
• Prepares procurement documentation for marketing vendors, design services, printing, photography, and advertising contracts.
• Evaluates vendors and contractors, ensuring deliverables meet airport standards/policies and deadlines.
• Maintains a digital asset management system for photos, videos, brand elements, and marketing files.
• Assists air service development teams with presentations, route and market analyses, and airline outreach materials.
• Stays current with aviation industry trends, attending webinars and conferences related to airport marketing, public relations, and customer experience.
• Works with management and other staff to draft policy, procedures, ordinance, and permit revisions.
• Supports management in communicating, internally and externally, through reports, presentations, and meetings.
• Assists management in a variety of tasks, including identification and recommendations for proactive measures to implement short and long-range plans and program development.
• Assists in the preparation, revision, and implementation of the Department-oriented plans and forecasting documents.
• Assists with special projects.
• Provides customer service; improves operating results; and minimizes delays and conflicts.
• May supervise administrative staff; oversee work; train, mentors, and evaluate performance, as assigned.
• Performs other duties as assigned.

Benefits

• A diverse range of complimentary mental health and wellness services is available, including an Employee Assistance Program, a free subscription to Calm, and health coaching
• Paid time off up to 20 days in first year of employment
• 10 paid holidays and 1 floating holiday per year
• Free employee only coverage for medical, dental, vision, short-term disability, and life insurance
• Free family coverage for select medical and dental plans
• Pension and long-term disability through Arizona State Retirement System, click here for more details
• Supplemental benefits such as deferred compensation plans and additional life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees