About the position
We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level Sales Marketing center of excellence. The Group Marketing Manager will have a strong track record in setting strategic direction, strong partnership with sales organizations, and executive-level influence. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bent for speed in action and generating results. You will be responsible for building a customizable approach to value creation for our managed accounts, aimed at exceeding customer engagement and retention goals, while leveraging the latest technology to enable that personalization at scale. To be successful you will bring a mix of strategic vision, leadership, cross-functional program execution, a deep understanding for enterprise-sales, and experience working in dynamic environments that move with velocity.
Responsibilities
- Inform the product roadmap and GTM planning by collecting market and client insights specifically for Bill Pay.
- Collaborate with the other team leads to building connections within the QuickBooks Money portfolio, with a focus on Bill Pay.
- Create and manage integrated marketing campaigns to generate consideration and demand across multiple channels, including email, social media, digital advertising, and events for Bill Pay.
- Lead content strategy and content creation to enable demand generation for Bill Pay.
- Provide valuable content, develop webinars and participate in events to build and nurture relationships with customers over time for Bill Pay.
- Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives for Bill Pay.
- Lead a team of product marketers by setting clear vision, building a high-performance culture, and driving winning results.
Requirements
- 10+ years of business experience in product and/or sales marketing within SaaS/Technology companies, preferably FinTech, with experience in payments or financial operations solutions like bill pay.
- Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts, ideally for financial or bill pay solutions.
- Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.
- Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience.
- Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
- Unabashed at seeking efficiency by testing and deploying the latest technology.
- Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.
- Experience leading and cultivating a team.
- Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
- Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
- Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
- BA/BA required or equivalent work experience, MBA preferred.
Benefits
- Competitive compensation package with a strong pay for performance rewards approach.
- Cash bonus eligibility.
- Equity rewards.
- Benefits in accordance with applicable plans and programs.
