Manager, Advocacy & Influencer - Rogaine
About The Position
Kenvue is currently recruiting for a: Manager, Advocacy & Influencer - Rogaine What we do At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Who We Are Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here. Rogaine, Advocacy & Influencer Manager is responsible for leading creator strategies and initiatives to drive brand growth and market share. You will collaborate with cross-functional teams to develop and execute innovative full funnel campaigns that resonate with consumers.
Requirements
- A minimum of a Bachelor’s degree required; MBA or advanced degree preferred.
- A minimum of 5 years of brand or category marketing experience.
- Candidate must have superior leadership skills.
- Demonstrated track record of successful business results.
- Deep understanding of social, influencer, and digital-first campaigns that drive both brand consideration and business results.
- This position requires up to 20% domestic travel.
- Functional Expertise: Understand today’s unique relationship between paid, owned and earned where moving at the speed of culture can mean hours
- Maintain the discipline of planning meshed with the flexibility of opportunism to engage effectively with the outside world in a way that is aligned with brand values
Responsibilities
- Drive Cultural Relevance: Build and activate a creator strategy that enables always on conversation by identifying, aligning and executing on how Neutrogena can move at the speed of culture and participate in cultural conversations in relevant and engaging ways.
- Own Influencer Excellence: Oversee a high-performing influencer marketing strategy across influencer tiers that aligns with brand priorities, product launches, and other key moments. Deepen community and engagement across TikTok, Instagram, YouTube, and build new platforms.
- Collaborate Cross-Functionally: Partner closely with the global teams, customer strategy, PR, media, sales and agency partners to ensure end-to-end alignment across strategy, storytelling, and execution in store and online.
- Deliver Performance & Measurement: Ensure creator metrics are delivering on business objectives through tools like Traackr and Tribe Dynamics showcasing strong engagement rates and EMV.
- Build and Strengthen Creator Relationships: cultivate a diverse network of advocates that authentically connect with target consumers.
- Develop Junior Team Members: helping to build influencer marketing expertise on the team.
Benefits
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
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What This Job Offers
Job Type
Full-time
Career Level
Manager
