Manager - B2B Marketing

Energy Transfer•Dallas, TX

About The Position

The B2B Marketing Manager will report to the Sr. Manager of Marketing and lead the development and execution of a comprehensive B2B marketing strategy aimed at advancing the company’s fuel distribution business. The role will also partner closely with account management and business development teams to create communications that effectively engage new & existing customers and articulate our company value proposition and initiatives to drive new qualified lead generations. This high‑impact position requires extensive cross‑functional collaboration and regular interaction with customers, partners, and senior leaders across the organization. The ideal candidate will have hands-on experience designing and executing B2B programs that generate high-quality leads and support pipeline growth.

Requirements

Bachelor's degree in business or related field.
Prior experience in B2B Marketing and managing strategic partnerships.
Prior experience with Salesforce and Pardot required.
At least 3-5 years of experience managing campaign development, social media, digital marketing, and partnership marketing preferred.
Must be a strategic thinker with the ability to support the development and execution of strategic marketing plans that align to business objectives.
Strong analytical skills; including experience manipulating data, creating reports, reviewing ROI and making recommendations for future actions.
Proven interpersonal and communication skills across all levels of management.
Ability to simplify and present abstract concepts.
Strong project management skills and able to manage multiple projects and priorities.
Ability to present and work with business heads and executives to drive marketing capabilities
Strong presentation and leadership skills
Excellent written and oral communication skills
Required experience is commensurate with the selected job level:
The Brand Marketing Manager level requires a bachelor’s degree and 3-5 years of relevant job related experience
Prior experience with Salesforce and Pardot required.
Proficient use of financial systems and analysis tools, including Microsoft Excel and Salesforce with the ability to manipulate and analyze data.

Responsibilities

Lead the development and execution of a comprehensive B2B marketing strategy and multi‑channel campaigns at the national, regional, and local levels to drive high‑quality lead generation.
Lead the coordination and development of all B2B creative and marketing materials—including paid digital and social media assets, high‑impact messaging, sales collateral, brochures, and exhibits—to effectively articulate clear value propositions.
Implement a structured lead‑vetting and nurturing process to reduce unqualified leads and accelerate high‑quality prospects to the appropriate Account Management team.
Partner with Account Management to develop and execute the Trade Show and Petroleum Marketing Association membership strategy, ensuring optimal allocation of marketing spend and resources.
Lead the development and management of the promotional calendar, including briefing creative and media agencies and internal partners on program elements, production requirements, and budget planning.
Support in the on-going management of the marketing budget including PO set-up and monthly forecasting.
Continuously track & evaluate program performance, monitor shifts in customer behavior, and adjust marketing strategies to enhance effectiveness and achieve program goals.
Establish and measure KPIs including cost per acquisition and cost per contract.
Partner with Sales, Account Management, and Operations to optimize customer touchpoints, streamline processes, and deliver a consistent, high-quality end-to-end B2B customer experience across marketing and sales interactions improving lead progression, conversion, and overall B2B customer experience.
Support B2B ad-hoc projects, as needed.