Manager, Brand Marketing

VersantNew York, NY
3h$90,000 - $100,000Hybrid

About The Position

The Manager, Brand Marketing will support the planning, development, and execution of marketing campaigns across Versant’s sports (USA Sports, Golf Channel), as well as some entertainment properties (USA, E!, SYFY, Oxygen). This hands-on role plays a key in day-to-day strategic development, campaign execution, cross-functional coordination, and project management. The ideal candidate is detail oriented, highly collaborative, and comfortable managing multiple projects in a fast-pace-oriented, highly collaborative, and comfortable managing multiple projects in a fast-paced environment.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
  • Hands-on experience supporting multi-platform marketing campaigns.
  • Strong project management and organizational skills.
  • Ability to work effectively in cross-functional teams.
  • Strong attention to detail and comfort managing many moving parts.
  • Excellent written, verbal communication, and presentation skills.

Nice To Haves

  • Knowledge of sports and/or entertainment marketing.
  • Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
  • Familiarity with digital and social media marketing platforms.
  • Basic understanding of media planning.
  • Experience working with media and promotional agencies.
  • Experience supporting sales or client-facing teams is a plus.

Responsibilities

  • Support the Director in development and execution of brand strategies for key sports properties
  • Manage day-to-day-to-day marketing campaign planning across all internal team verticals and platforms, as well as external partners
  • Ensure brand consistency across linear, streaming, digital, and social deliverables
  • Assist in gathering campaign insights, performance data, and recap materials
  • Create marketing materials and communication presentations showcasing larger campaign initiatives
  • Act as liaison to Versant’s various sports partnerships – maintaining regular  correspondences with leagues across the USA Sports portfolio
  • Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
  • Maintain marketing budgets, vendor invoices, and campaign documentation
  • Coordinate cross-promotional opportunities between sports and entertainment properties
  • Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel
  • Manage project timelines, asset trackers, and cross-functional-functional workflows to ensure on-time delivery
  • Organize regular status meetings, agendas, and recaps
  • Support larger promotional activations for specific properties or marketing campaigns
  • Act as a reliable day-to-day-to-day contact for agency partners and vendors on assigned campaigns
  • Support senior team members on broader brand initiatives, presentations, and planning needs

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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