Manager, Brand Strategy, NBA 2K

2K • Novato, CA

1d

About The Position

We’re looking for a creative, strategic, and culturally tuned-in Manager of Brand Strategy to help shape the future of the NBA 2K brand. In this role, you'll help the development and activation of brand strategy across key campaigns and cultural moments, building a compelling brand presence while supporting cross-functional teams with insight, structure, and clarity. This is a hands-on role that blends strategic thinking with operational execution. You’ll manage multiple projects, guide creative development, and partner across teams to ensure we’re always delivering brand work that’s sharp, culturally relevant, and on point. Strong communication, collaboration, and organizational skills are a must. We are looking for sharp candidates with 4+ years of experience in a marketing or a related role where you’ve brought ideas to life and connected with audiences. If you want to live at the intersection of sports, style, music, gaming, and storytelling , you’ll feel right at home here.

Requirements

• 4+ years of experience in brand marketing, brand strategy, or a related field
• Strong track record of developing and executing integrated marketing campaigns
• Excellent storytelling, creative thinking, and strategic planning skills
• Exceptional communicator with the ability to present ideas confidently and collaborate across teams
• Experience managing creative workflows and working with agencies or production partners
• Highly organized and self-motivated, with the ability to manage deadlines and multiple projects simultaneously
• Strong proficiency in PowerPoint (or Keynote) and Excel, able to build clear, compelling presentations backed by data
• Deep curiosity and cultural awareness, especially at the intersection of sports, gaming, and storytelling
• Thrives in fast-paced environments and stays focused under pressure to deliver high-quality work
• Bachelor’s degree in marketing, communications, or a related field

Responsibilities

• Brand Strategy & Stewardship Partner with the Brand leadership to co-develop the annual brand strategy, including alignment with athlete branding. Support the evolution and maintenance of brand positioning, messaging, and visual identity standards.
• Campaign Leadership Support strategy and creative development for brand-led campaign beats Collaborate closely with creative, production, and media teams to bring campaigns to life. Manage production cycles in partnership with creative team.
• Cross-Functional Enablement Act as a brand consultant across go-to-market efforts overseeing adherence to toolkit and brand standard while ensuring brand consistency and impact. Build strong partnerships across internal teams to champion brand alignment.
• Brand Operations Organize and manage brand tools, files, and assets to ensure accessibility and strategic consistency. Drive improvements in brand processes and documentation for long-term scale.

Benefits

• Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager