About the position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Creative & Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. We're looking for a Business Marketing Manager to join Snap Inc! As a member of the Business Marketing team, your mission is to educate, inspire, and ultimately help grow our vertical business. You will develop the strategy and execute marketing programs that amplify the Snapchat brand and value proposition through world-class creative. Working from the LA, New York, SF, Austin or Chicago office, you'll develop and execute moments and verticalized marketing plans, inclusive of sales marketing collateral, content marketing including paid media amplification, and events that educate and inspire advertisers to partner with Snapchat. This is a highly cross-functional role working across multiple teams. This position reports to the Senior Manager, Business Marketing (North America).
Responsibilities
- Contribute to the North America marketing strategy to engage Advertisers at scale and showcase how marquee brands use Snapchat to connect with their customers.
- Use your marketing, social and/or digital media experience to position Snapchat's product solutions for the key business objectives, verticals and moments.
- Develop and manage marketing programs and campaigns across multiple channels including paid media, web and social channels, marketing events, agency takeovers, and more.
- Develop tailored marketing collateral (narratives, videos, presentations, case studies) to educate advertisers on Snapchat's unique value proposition. Partner with the Global Marketing team to scale these efforts globally.
- Increase advertiser consideration of Snapchat by executing educational events (large scale industry events).
- Build strong working relationships with cross-functional stakeholders and leaders across Creative & Marketing, Sales, Insights, Product Marketing, Comms, Global Brand Experience, and Legal.
- Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures.
- Monitor the competitive space, industry news and trends to understand marketplace opportunities.
Requirements
- 8+ years of experience in a marketing role.
- Experience working as a B2B marketer within North America.
- Bachelor's degree or equivalent experience.
Nice-to-haves
- B2B marketing experience developing strategy, positioning, and messaging for a brand or product in a marketing organization or advertising agency.
- Experience with digital media, using advertising data to craft media strategy.
- Track record of success in domestic and global marketing or advertising roles, building client facing programs and sales collateral and leading cross-functional teams.
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos and other marketing materials.
- A superb track record for project management, executing multiple projects simultaneously, at a high frequency.
- Keynote and Google Slides presentation development experience.
- Experience engaging at an executive level with cross-functional groups.
- A passion for Snapchat and creativity.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap's long-term success
