About the position
The Manager of Commercial Marketing is a strategic leadership role responsible for developing and executing marketing strategies that drive sales and business growth. This role oversees marketing campaigns aimed at converting potential customers into paying clients while ensuring alignment with the sales team to achieve commercial objectives. As a key leader, the Manager establishes the overall marketing communications plan, ensuring it aligns with the company's strategy and goals. They act as a thought leader with a deep understanding of the brand, market, strategy, and communication channels, driving cohesion and consistency across domains, verticals, solutions, and client bases. Specific responsibilities include setting strategies for events, media, public relations (PR), social platforms, thought leadership, advisory boards, partnerships, and associations. The Manager collaborates closely with cross-functional leaders to harmonize objectives, optimize resources, and drive brand awareness. By enhancing the company's reputation and reach, the Manager plays a critical role in achieving both marketing and revenue goals.
Responsibilities
- Manages the Commercial Marketing plan and budget.
- Leads a cross-functional team in the execution of the corporate strategy, setting tactical plans for digital, marcom (communications and events), harmonizing the vertical plans into an over-arching plan.
- Supports compelling messaging, marketing, and communications that resonate for both current clients and prospective ones promoting the vision, mission, and unique value proposition of the organization.
- Develops and manages public and media relations, association, vendor, and partner relationships advancing thought leadership, industry involvement, and positioning to increase awareness and recognition across in person and digital channels.
- Leading the implementation of marketing campaigns across various channels like digital marketing, content marketing, social media, trade shows, and sales enablement tools to generate leads and drive sales.
- Overseeing the planning, execution, and measurement of marketing campaigns, including budget allocation, tracking key performance indicators (KPIs), and optimizing results.
- Developing strategies to nurture customer relationships, increase customer retention, and promote customer loyalty.
Requirements
- Digital marketing expertise in managing online campaigns across various platforms.
- Market research and analysis capabilities.
- Strong understanding of sales processes and customer behavior.
- Analytical skills to measure campaign performance and ROI.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Strategic thinking and ability to develop effective marketing plans.
- Develops and implements policies and procedures to achieve organizational goals.
- Interacts with internal and/or external leaders, including senior management.
- Persuades others into agreement in sensitive situations while maintaining positive relationships.
Benefits
- Medical, Dental and Vision Plans
- Voluntary Benefits
- HSA & FSA
- Fertility & Family Planning Benefits
- Paid Parental Leave
- Adoption Assistance Program
- Employee Resource Groups
- Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
- 11 Paid Holidays
- Corporate Wellness Program
- 401k Employer Match & Roth Option Available - immediate eligibility
