Manager, Communications & Social Media, HH

Preferred Travel Group•Washington, DC

4h•$40,000 - $50,000•Hybrid

About The Position

We are seeking a strategic, detail‑oriented Manager, Communications & Social Media to shape and deliver social media strategies that drive awareness, engagement, and brand growth for Historic Hotels of America and Historic Hotels Worldwide across global digital platforms. The Manager, Communications & Social Media is a key interface between Historic Hotels of America/Historic Hotels Worldwide and social media audiences, ensuring frequent and consistent communications across all social media channels. The primary responsibility of the Manager, Communications & Social Media is to organize and implement social media strategies and tactics, manage the day-to-day efforts and voice of Historic Hotels’ social media accounts, research and implement social media innovations, monitor performance and generate appropriate reporting, collaborate with other social media contributors operating across the Preferred Travel Group (PTG) globally, and support the marketing and public relations projects led by colleagues within the Historic Hotels office.

Requirements

BA/BS in journalism, public relations, marketing, digital history, public history, or other relevant degree/related field, or equivalent professional experience
Proven experience in the social media/online marketing industry
Passion for using social media channels to communicate with online audiences and a deep understanding of what motivates people to engage with brands on social media
Expert knowledge of the social media industry, its functions, and technology including channels such as LinkedIn, Instagram, Facebook, YouTube, etc.
Photography and videography experience, as well as advanced knowledge of graphic design and video editing for social media
Technology- and web-savvy with proficiency in all Microsoft Office applications such as Excel and social media tools such as Hootsuite
Excellent written and verbal communication, strong editing and research skills
Ability to multi-task, prioritize, and manage multiple products simultaneously in a highly organized manner
Customer-service oriented
Ability to travel as needed

Nice To Haves

Interest in history and historic preservation
Insider knowledge of the hotel industry, tourism trends, and international destinations
Experience writing social media content for a national or international audience
Experience marketing historic places or promoting cultural destinations

Responsibilities

In consultation with the Director, Marketing Strategy & Communications, and Senior Manager, Digital Marketing and Ecommerce, create and execute the b2b/b2c social media strategy for Historic Hotels to promote among global travel consumer audiences and relevant business to business audiences (as appropriate) to elevate the programs’ profiles on all relevant digital platforms; craft individual content strategies for each audience to deliver compelling messages that engage consumers and media to deliver on corporate business objectives; simultaneously execute and manage all initiatives across a portfolio of social media accounts such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
Maintain the social media calendar; write engaging daily content; respond both actively and proactively to all posts; regularly liaise with other departments to gather timely content; develop effective social media imagery; implement social media promotion efforts; and engage with member hotels to gather and create content.
Manage social media analytics to track and report on each channel’s growth and progress, providing regular updates to team including successes, challenges, and areas of opportunity; compile feedback to share in reports to the Historic Hotels team
Lead production of Historic Hotel’s “Social Media Takeover” product, including content creation, posting, and reporting.
Collaborate on social media with nonprofit partners and develop relationships with influencers to raise the visibility of Historic Hotels of America and Historic Hotels Worldwide
Monitor and work with other Operations team members to handle guest complaints in an immediate and professional manner, requiring 24-hour care
Support onboarding and engagement efforts of member hotels, working with the Member Services team to increase hotel engagement with the company’s social media efforts as well as support individual hotels’ where appropriate on brand channels
Monitor social media news on a daily basis to stay ahead of top digital trends and best practices to keep the team informed
Handle boosting of organic posts, as needed
Implement and manage social media sweepstakes and contests (internal and external)
Maintain a deep and current knowledge of social media channels and effective strategies to maximize engagement of online audiences
Support other marketing and public relations initiatives of the Historic Hotels programs including the Top 25 Historic Hotels Lists Program, the Global Planning Guide, the Member Directory, and other similar team projects.
Contribute to overall Ecommerce & Digital Marketing projects and campaigns as needed.
In collaboration with other social media contributors across Preferred Travel Group, identify unique ways to create programs that will increase awareness of the respective brands among their following to target audiences
Accept additional duties and responsibilities as assigned to support the success of the company