About the position
We’re on the search for a hands-on, strategic, and creative Manager, Content Marketing to lead our Content Marketing team while actively creating high-impact content that drives engagement, customer loyalty, and lead generation. This role will own all things content - from compelling marketing collateral for customers to polished, engaging website copy. You’ll be the driving force behind our storytelling, ensuring every piece of content connects with our audiences and supports our growth goals. This role is perfect for someone who’s had experience working in smaller or mid-sized companies where resourcefulness is the name of the game and you get to own it all. Your leadership, creativity, and vision will help differentiate Alertus as we raise the bar within the mass notification industry.
Responsibilities
- Oversee and grow the Content Marketing team to meet expanding and changing needs of the company and market; this includes responsibility for informal and formal coaching, performance management, and career development.
- Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness in the mass notification market.
- Write marketing content as needed, including for websites, blogs, press releases, social media, and other internal and external channels.
- Work closely with other departmental leadership to determine the key issues facing our customer base and develop cross-industry and cross-functional marketing programs to address their key issues.
- Track the effectiveness of the marketing activities to help ensure they deliver value.
- Working with internal marketing team leaders and contributors, ensure all marketing communications meet brand and quality standards, and serve as the final approver for outbound content.
- Serve as a subject matter expert for the company’s website, blog, and outbound communications.
- Assist in managing and updating the Alertus client database and customer relationship management systems (Salesforce and Pardot).
Requirements
- Hands-on experience building and managing a team responsible for various marketing functions, ideally at an early-stage growth company.
- Expert knowledge of core B2B marketing concepts and competencies.
- Highly skilled in positioning and communications, with the ability to quickly create content in different media to reflect them.
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
- Fluent in digital product marketing, including digital advertising, website, SEO, content, and automation.
- Experience working with websites (Squarespace, WordPress), marketing automation (Pardot, Marketo, Hubspot), and customer relationship (CRM) platforms (Salesforce) to deliver and measure sophisticated communications with large, diverse audiences.
- Possess a sharp eye for details and a working familiarity with AP Style.
- An operational mindset with strong interpersonal skills.
- Strong time management and project management skills in a fast-paced setting.
- Excellent leadership, communication, and decision-making skills.
- Ability to learn new technologies, products, and systems quickly.
Benefits
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work Homebuying Incentive Program
- Employee Referral Bonuses
- Flex Scheduling
