Manager, Content Marketing

Very Good Ventures

23h•Remote

About The Position

We're looking for a Manager of Content Marketing who knows how to build a content engine that actually drives business — one that generates demand, accelerates deals, and positions VGV as the definitive authority in Flutter and enterprise digital experience development. This is a strategic leadership role. You'll orchestrate a network of internal experts, technical contributors, and external partners to produce content that opens doors and earns trust with sophisticated buyers. You won't be a lone writer — you'll be the force that drives what gets made, who makes it, where it goes, and what it achieves. You know what a great story looks like in the digital agency space. You understand the DNA of an outstanding case study — what makes it compelling to an enterprise buyer, what details matter, and what gets glossed over. You'll create the templates and intake structures that make it easy for VGV's delivery teams to funnel you the raw material, so that great client work consistently becomes great content.

Requirements

5+ years in content marketing, with significant time in B2B tech, developer tools, digital agency, or technical professional services
Proven track record of building content programs that drove measurable pipeline, brand authority, or both — you have data to back it up
Experience orchestrating content production across internal SMEs, freelancers, and external partners — you know how to get great content out of busy, brilliant people
Strong understanding of SEO fundamentals and hands-on experience with GEO — optimizing for how AI-powered search tools surface and cite content
Experience managing or contributing to a company website as a content asset, including using analytics to drive decisions
Comfort using AI tools (LLMs, Claude, ChatGPT, etc.) to accelerate and scale content production
Deep understanding of the B2B content funnel and how to design content that moves buyers at every stage
Strong editorial instincts — you can set quality standards, develop contributors, and raise the bar across a content program
Experience with LinkedIn as a brand and thought leadership channel
All resumes must be submitted in English

Nice To Haves

Familiarity with Flutter, mobile development, or the broader cross-platform engineering landscape
Experience marketing to enterprise technology buyers — CTOs, VPs of Engineering, or product leadership
Background in agency or professional services marketing, where technical delivery has to be translated into buyer language
Experience with video or podcast programming at a strategic level
Hands-on experience with Claude Code or AI-assisted content workflows

Responsibilities

Set VGV's content strategy across all channels and formats — defining what we make, for whom, and why it matters to the business
Translate technical insights from developers and sales into high-impact B2B marketing content
Build and manage a content operating model: editorial calendar, contributor network, production workflow, and distribution playbook
Bring structure and intentionality to an already-strong content foundation — maturing cadence, quality, and measurable outcomes
Partner with leadership to align content directly with revenue priorities and the sales cycle
Own the case study program end-to-end — from intake to publication — as a core pillar of VGV's sales and awareness content
Design templates and lightweight processes that make it easy for delivery teams to surface the details that make for a great story: the problem, the approach, the outcome, and the proof
Develop a strong editorial instinct for what resonates with enterprise buyers in the digital agency space — and apply that lens to everything that comes through the pipeline
Design and operate a content-driven lead funnel — from top-of-funnel awareness to conversion-ready assets — that measurably drives pipeline
Commission and oversee gated assets, thought leadership campaigns, webinar programs, and event content that generate and qualify demand
Work with VGV's technical and sales leadership to identify content gaps at every stage of the buyer journey and close them systematically
Own attribution — track what content is driving leads, pipeline, and influenced revenue, and use that data to optimize continuously
Own VGV's organic search strategy — ensuring content is structured, targeted, and optimized to rank for the terms that matter to our buyers
Lead VGV's approach to Generative Engine Optimization: understand how AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews) surface content, and build a strategy to ensure VGV is cited and recommended in those results
Stay ahead of how search behavior is shifting — from keyword-driven queries to conversational and AI-mediated discovery — and adapt the content program accordingly
Audit existing content for SEO and GEO performance and drive a systematic improvement roadmap
Own and manage VGV's website as a content and conversion asset — keeping it current, high-quality, and aligned with the brand and sales narrative
Use analytics to understand what content is performing, what's converting, and what needs to be cut, refreshed, or amplified
Continuously refine the content mix based on traffic, engagement, and pipeline data — treating the website as a living, optimizable product
Collaborate with design and development to improve content presentation, site structure, and the user journey from first click to inquiry
Position VGV as the expert voice in Flutter development, enterprise mobile engineering, and cross-platform architecture — not just a vendor, but a point of view
Activate VGV's technical leaders as public voices: coordinate with engineers and architects to surface insight that becomes articles, talks, podcast appearances, and LinkedIn presence
Develop a consistent editorial point of view that differentiates VGV in the market — opinionated, expert, and unmistakably ours
Cultivate relationships with industry media, communities, and platforms to amplify VGV's reach and credibility
Use AI tools — including Claude Code and modern LLM workflows — to dramatically accelerate content production without sacrificing quality
Build AI-assisted workflows for drafting, editing, repurposing, and scaling content across formats: turning one interview into five assets, one case study into a campaign
Stay current on how AI is reshaping content creation, distribution, and discovery — and bring that knowledge into VGV's content operations
Champion AI fluency within the marketing function as a core operational advantage
Steward VGV's voice and tone across all content touchpoints — ensuring everything published reflects the quality and expertise the brand stands for
Drive LinkedIn strategy and growth as a primary channel for thought leadership and brand presence
Oversee video and podcast programming — directing production partners or internal contributors to deliver consistently high-quality output
Ensure the sales team has the content they need to move deals: case studies, competitive positioning pieces, ROI frameworks, and capability narratives
Partner with technical delivery and sales to capture client stories and surface proof points that resonate with enterprise buyers
Maintain a library of current, credible, polished sales assets that reflect VGV's capabilities and wins

Benefits

Passion and enthusiasm for what we create.
REMOTE first and global company.
Subsidized health coverage.
Generous parental leave.
Paid Time Off
End of year company shut down (December 25, 2026 - January 1, 2027), in addition to observing company holidays.
Other benefits available based on location.

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